Fashion industry is vast and loaded with live. The new introductions are always cherished and loved by fashion followers and they leave no chance to appreciate the doings of the brands
Brands being thankful to their followers love treating them with more privilege and love each time they think they can make a difference. And so with the recent launches, there has been a shower of love towards the LGBT community. Brands loving treating everyone with love and thus love introducing limited editions for their followers. These limited editions are not just a sign of new addition and love to certain communities, it is about making a change in the society and thinking and as a result fulfilling the social responsibility.
Adidas recently did support a large section of people who come under the LGBT community. Following the footpath of what Nike and Levi’s did in the past, Adidas did try to make a difference too. As we all know that Adidas is a big and powerful brand in shoes. It recently launched an Adidas LGBT collection of limited designs or collections. The Adidas LGBT collection was launched for the three most popular designs of Adidas shoes i.e. the Stan smith, the Adilette slide, and the Adidas superstar shoes. The three collections of the shoes were jointly known as the pride pack. These collections have been a huge success in the worldwide market and have been making quite an impact.
The Adidas LGBT limited edition collection of shoes has one of the unique designs of rainbow colors which helps us understand the richness in the LGBT community and why there should be any differentiation. The LGBT rainbow flag is a representation in the form of a sign showing the uniqueness and diversity of colors stating that everyone is same and that each color strides alongside together. The inclusion of different colors in one symbol signifies that people like colors are different but fall under the same shape of the world. Thus making people understand that the LGBT community are indeed a part of us and do not differ from what we are!
Adidas LGBT collection has been a huge success and has been earning quite famous amongst people. This becomes relevant when people come across situations where one is adorning the shoes and speak up their choice right in front of people. Each time we come across the rainbow painted shoes of the Adidas collection, we are reminded of the LGBT community, which strives to be a part of our society and thus begin the acceptance.
The biggest influence in this field has been the inclusion of Adidas superstar shoes in the LGBT collection. The shoe design and classy look had already been loved by masses and the new addition of design just made people search for it places and run off the shelves. This is the reason that majority of online stores have found to be stocking their website stores with the Adidas superstar shoes collection along with the LGBT collection to make people buy the shoes sitting comfortably at their home. It becomes easier to purchase the shoes this way as you do not have to wonder places to buy the shoes and check if they are available. Getting them online has solved the barriers of stores being available everywhere and thus increase the popularity too.
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