The benefits of sales meetings and consistent and timely connections outside the front line include improvement in readiness, recharging, repeatability and retention. If these benefits are important, then how do you ensure your meetings are timely? Here are several ways.
When Alice Kemper was a sales manager at Harte Hanks Communications, she broke her 60-minute weekly sales meeting into 45 minutes of training and 15 minutes of need-to-know information. Her results speak for themselves. “Our team had less turnover and higher results that many of the other teams,” she said. ”And each time a new branch was opened, the new manager-to-be was selected from my team. That time investment was a strategy.”
A guideline: Break whatever meeting time you have into:
· 10% focused on the past (sales results, wins, losses, etc.)
· 10% on the present (current promos, operations updates, etc)
· 80% building for the future
For a 60-minute meeting that’s about 10 minutes of what happened, 10 minutes of present information and 40 minutes to help them capture more sales in the future!
What do you do to ensure your sales meetings are timely? Let us know in the Comments section.
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