The internet and PC market is teeming with beginners, often overlooked or dismissed by businesses. This is a grave mistake. These beginners, or 'newbies', represent a vast, untapped market. Many businesses fail to recognize the potential of this demographic, often treating them with condescension or indifference. This article explores the importance of respecting and catering to the needs of these internet novices.
Remember your first experience with a computer? The initial weeks or even months were likely filled with frustration and confusion. Even as an experienced internet marketer, I still encounter moments of exasperation. Why are help files so unhelpful? Why do tutorials fail to teach? Why are manuals filled with incomprehensible jargon? Millions of new PC owners are grappling with these same issues right now.
When beginners seek help, they are often met with technical jargon that leaves them floundering. If they turn to a 'PC for Dummies' book, they are made to feel like an idiot. But these 'newbies' are not idiots, dummies, or any other derogatory term. They are simply inexperienced.
We've all been beginners at some point. Whether it's your first day of marriage, your first time behind the wheel, or your first foray into the world of technology, we all start somewhere. So why do experienced individuals often treat beginners with condescension, trying to impress them with their technical prowess and jargon?
Respect is key to gaining a beginner's trust and business. Their first experiences on the internet can be overwhelming, with terms like 'browsers', 'HTML', 'search engines', 'Java', and 'Go-To' thrown at them. They are also faced with concerns about credit card fraud and the daunting task of downloading files.
A revolutionary website, The Newbie Club, is changing the way beginners are treated. It offers tutorials in simple language, free of jargon. The first two books in their innovative series are presented in a unique, beginner-friendly way. The response has been overwhelmingly positive, not just from beginners, but also from affiliates who are signing up at a remarkable rate.
Why? Because for the first time, someone is speaking to beginners at their level, understanding their problems, and treating them with respect. Today's beginner is tomorrow's experienced user and potentially a loyal customer.
Never assume that your visitor has a good understanding of technicalities. Even a 'simple' process like downloading a free ebook can be a frustrating and intimidating prospect for many people. They're not stupid; they just haven't done it before.
To illustrate this point, The Newbie Club's flagship product, 'Windows For Newbies', has been used by computer societies, colleges, experienced PC users, and beginners alike. Even their bank manager bought 20 copies to teach his staff the basics.
Take a look at your website from a beginner's perspective. Better yet, have a beginner navigate through it. The feedback you receive could be eye-opening, and potentially painful. But if you're willing to act on this feedback, you could make your site more beginner-friendly and significantly improve your sales.
Stop ignoring this vast untapped market. Embrace the beginner, cater to their needs, and watch your sales improve.
