Why Should Businesses Leverage Salesforce Sales Cloud to Empower their Sales Rep

In today’s evolving business landscape, customers expect prompt responses to their queries. They desire customized experiences from businesses. Sales teams are under tremendous pressure to provide superior and personalized experiences to gain clients and increase ROI. Studies conducted reveal that around 78% of customers seek assistance from the Sales teams and seek more individualized experience.

To provide a customized experience to your customers and prospects, you must be aware of their specific channels, as well as their current demands. Salesforce with its extensive portfolio of cloud-based services proves to be the right solution for your company. The Salesforce Sales Cloud can be leveraged to strike the perfect balance between providing superior customer service and increasing sales efficiency by

gathering details about potential leads and assisting sales professionals in personalizing their communications with them at every stage of the customer journey. You must avail of Salesforce Consulting Services to know more about this platform.

Listed below are some of the benefits of using Salesforce Sales cloud that will alter the way sales teams function:

Lead Submission and Automation of Sales Process: When the sales team receives a new lead, they spend a certain amount of time processing the details before assigning it to an appropriate representative. Since the same process has to be done with every new lead, a lot of time is consumed, which impacts the productivity and workflow of the sales team. By making use of the Salesforce Sales cloud, it’s possible to automate this process, which in turn will increase productivity significantly. With the web-to-lead feature of the Sales cloud, all the incoming leads are combined automatically. The time saved can be utilized to improve the Sales process.

Improving the Process of Lead Conversion: It becomes difficult for the sales teams to nurture the leads without a comprehensive view, assign them to the suitable stage of the sales funnel, and convert them into paying customers. The web-to-lead feature of Salesforce empowers sales teams to read information about a lead via ‘lead list view’; allocate lead scores to prospects and connect with them based on defined priorities. Additionally, it helps to obtain information on all the incoming leads, generation date, and status besides requesting follow-ups from sales reps allotted to the respective leads via ‘Chatter’.

You also get visibility into the Salesforce sales funnel performance on the dashboard, and the ROI of your marketing expenses and make data-driven decisions.

Converting Leads to Sales: To distinguish between prospects that can be easily converted to those that require further nurturing, 360-degree visibility into the sales pipeline is required by the sales team. Since sales reps fail to analyze competitor data due to the absence of the right platform, it becomes difficult for them to understand the reason why customers opt for a competitor’s product or service. This impacts the final sales figure and business growth. With the Salesforce Sales cloud dashboard, it’s easy to access every detail about your leads, prospects, and customers. Moreover, with tools such as ‘Know Your Competitors’ and ‘My Stuck Opportunities’, your sales reps can gain an understanding of lead behavior, follow the competition, discover opportunities for growth and prepare accordingly.

Reducing Sales Rep Orientation: Most sales representatives spend the majority of their time managing manual processes, which hampers their productivity and creative development. Salesforce Sales Cloud can be leveraged to increase the productivity of your sales staff by automating manual processes. It allows sales reps to connect with service and product specialists and seek advice regarding market solutions besides onboarding new clients. Reps can easily access all the information from a single dashboard to improve their visibility.

Final Words:

Salesforce Sales Cloud is a CRM solution with essential tools required to manage customer communication, track performance and ultimately close more deals. Salesforce also provides various built-in features such as analytics, lead management, and more to assist marketing and sales teams to track consumer experience while making better decisions. To know more about Salesforce sales cloud platformer, you must consider getting in touch with a certified and experienced Salesforce Consulting Partner.