WRITING LITTLE CLASSIFIEDS THAT PAY OFF BIG!

Right now, I want you to make a choice…

Are you going to sit by with mediocre advertising results, or are
you going to invest a little bit of time to assure every
classified you write has the pulling power of a 350 horse power
money generating, engine?

The reality of ads is most people do not use them effectively.
And bottom line, an effective classified ad is the workhorse of
your businesses.

So, are you using these little wonders to your full advantage?

Can you comfortably invest $100 in ads with the assurance that
you’ll pull in $1,200 or more?

If not, then there’s a world I’m about to open to you. And the
secrets you’re going to learn have the potential to literally
shatter your belief that you need to spend a lot of money and
place thousands of classifieds to turn any real profits.

STEP ONE: GRAB THEM WITH YOUR HEADLINE!

Forget about cleverly designed sentences and trying to wow
readers with your selection of words.
Your headline has one job, and that’s to draw the reader in to
the rest of your advertisement.

Any headline you write should make your offer stand out from the
rest, stop the reader dead in their tracks, and make them
curious.

So, what makes people stop and want to learn more about your
offer?

It speaks to them directly, and then it proposes a solution to a
problem.

When writing your headline, you need to ask yourself these
questions. Do you have your target prospect in mind while writing
the headline, and will it make them want to read more? Does it
offer a solution to a problem that’s nagging your visitors?

Once can answer yes to both question, then you’re ready to move
on to step two.

STEP TWO: DON’T TRY AND CLOSE THE SALE YET!

Never, and I mean it; try to close your sale from a simple
classified ad. It just doesn’t work that way. Classifieds are
short and there isn’t enough room for you to list your major
selling points.

Instead, you want to simply introduce the reader to your offer
and communicate the strongest benefits and how it will help them.
Create a little excitement here. Give the reader only enough to
build curiosity so they’re driven to find out more.

STEP THREE: TELL THEM WHAT TO DO NEXT!

People will follow when you lead. So tell the reader exactly what
they need to do.

Trying to get information in front of your prospect? Tell them
how they can get it. Want them to sign up for your newsletter?
Show them what they need to do.

By stating in simple terms what to do next, the now interested
reader will follow. And if you followed these suggestions, you’ll
have classified ads that lead the reader to their pot of gold
every time.