It is important to have images on your website and pages to get the attention of the readers. Only images are ensuring that the reader starts reading the content. However, if you don’t create the image correctly, it will only cause you more problems than what it will bring you more traffic to your site. This is why you should make sure that you know everything there is to know about SEO for images on web pages. This is list of everything you need to know to ensure that your images on your webpages and SEO are correctly added.
1) Select the correct file type
As any respected SEO company will tell you, the first thing that you need to do, is to make sure that you are choosing the right image file type. While a range of different image types can be used throughout websites, only a few of them are necessary. If you choose incompatible image format, it will not display on your website.
These days, the two most common image types are PNG, JPG and to a lesser extent, GIF for small sized animations. While other formats outside of these three are able to work, they’re not optimized for websites and you should consider converting them to one of the three listed above. There are many free image converting tools that you can make use of.
2) Always use image compression
Images are the main cause of slow loading pages. Page loading times are a Google rankings factor, so it’s crucial that you look to keep your file sizes as small as possible. Slow loading pages mean that you run the risk losing clients because they need to wait for the site to load. This is especially important for those who have e-commerce websites.
This is why you should make sure that you are compressing the image. Making the image size smaller. It won’t change the quality of the image, but it will load the image a lot faster. Making your website faster than it would be when you didn’t compress the image.
3) Avoid using stock images and top to create your own, where possible
Don’t ever make this mistake. You should only make use of your own, unique images. Never make use of copyrighted images. This is going to get you into serious trouble.
There are images that you can purchase online that you can use if you don’t have your own images. However, unlawfully sourcing images off someone else’s website without permission can be result in severe penalties. There are so many people that were taken to court over images and pictures that were used that had copyrights on them.
Using your own images that have been created by yourself won’t directly benefit your search engine rankings, but it will help you to stand out from your competition.
4) Search Engine Optimised alt text
Every single image or picture that you will have on your website should have an alt text. However, you need to make sure that the alt text is SEO-friendly and search engine optimized.
This is another important part of images and using it on your website. The alt text underneath the image. Your clients need to know more about the image, and only the alt text can provide that.
5) Making the image mobile friendly
If you think that the images that you are uploading and adding to your website from your PC will also work on any mobile, then you are mistaken.
You will need to make sure that you are optimizing your images so that it will work on mobiles as well. Otherwise, the readers will only get the text on the site, and not the images as well. Making the website boring.
The images on the website. It should be unique, high quality and compressed. And, you need to make sure that it is in the right format. Then, you will know that when clients and customers are opening your website, they will also see the images that you uploaded. And, that it will be a great quality and that it says so much about your items and the work you are doing.
If you require help in optimizing the images on your website, get in touch with a multi-award winning SEO company today.
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