Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is the process in which the careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.
When creating or updating a commercial website, the reason is typically to make the products more attractive to viewers, while at the same time creating the ability to gain more exposure with a broader audience. While most websites have a target audience, it is this ability to gain a larger, broader audience that they are all searching to gain. The Search Engine Optimization process allows for the creation of a higher page ranking when a potential viewer is using a search engine to find specific websites based upon the searchable keywords they will enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched. For example, if "internet marketing" was searched for in Google, the more times the phrase "internet marketing" is included within the website, potentially the closer to the top the page will be displayed.
In this time of maximum Internet usage, many searchers only use first page displayed websites on their searches because this is where the pages with those higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. Please do not make the mistake of thinking that these websites are the only ones out there that will have the relevant search information, it just means that these websites have better marketed themselves to be located when specified keywords are searched, which is the exact benefit of Search Engine Optimization. This makes it even more critical that each website understand the importance of and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
As should be understood by this point, it is imperative that an understanding of and taking advantage of Search Engine Optimization will provide the website a higher profile in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer in the world of ecommerce, then Search Engine Optimization is a strategy that should be employed immediately.
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© John Doetsch 2005. Online reprint rights granted as long as the article is published in its entirety, including links and resource box.
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