A mobile website is the basic need of every business. As people are moving the smart way mobiles phones have become the most preferred method for internet access. Following the crowd in this trend, a mobile website is the primary need for every business.
80% of all internet users use a smartphone. Almost 1.2 billion people access web through their smartphones. Smartphones are the major contributors of internet traffic, hence a website optimized for smartphones are necessary.
Responsive mobile website uses the same URL and coding as of the desktop site. Such websites are cost effective and optimizes to the changing devices and screen resolutions. It is more efficient and simpler for Google search spiders to crawl, regulate, index, and organise content.
Easier SEO strategyAs mentioned above, it is unnecessary that you should have a separate mobile website. Keeping the same website makes it easier for easier Search Engine Optimization strategy. Adding mobile specific keywords like ‘nearby’ to the SEO strategy can cover the SEO process for the mobile website along with the main website.
Mobile Users Behave DifferentlyPeople behave differently while browsing in mobile phones. Mobile phones users tend to consume more visual content like short videos and images than desktop users. Capturing this traffic needs optimized design techniques. Including minute social share buttons, WhatsApp share options and page optimized for various mobile screens will bring more traffic to the page.
Google Favours Mobile WebsiteIf a particular website is not mobile friendly Google may not consider it as a legitimate search result. According to Google ideology, if your website is useless for mobile users there is no point in listing it in search results and it makes real sense. Google’s goal is to increase search traffic including mobile search traffic.
Most of the users switch between multiple screens like PC, tablet or mobile phone. This means at some point of the process they may tend to visit your website in a hand held device. A poor mobile page will definitely affect a purchase decision negatively.
Mobile Website is Indispensable for Social Media Marketing CampaignsPeople tend to use Social Media portals on their mobile phones rather than a desktop. Lack of a responsive mobile website will terribly affect your social media campaigns as most of the conversions will be from a mobile device. In order to capitalize social media outputs a well designed mobile website is necessary.
If your business lacks a mobile website, it indirectly helps your competitor. A study conducted by Google reveals that around 50% of internet users confided that even if they favour a business enterprise, they’d use the enterprise less often if their website weren’t mobile-friendly. Over 60% of users will move to a competitor’s website if they don’t find what they’re looking for on your mobile website quickly enough. And 80% of users who aren’t impressed by the content on a mobile website will move to another website. These statistics are enough to stress the importance of a mobile optimized website for your business.
Website: MediaLabs
Importance of Professional Networking
Networking is one of the most important tools which have given more Return-On-Investment than any other in a profession or business; Most of the time you might have benefitted from a friend or acquaintance in getting a job referral or a business opportunity. Professional networking is one area which you should focus and platforms like LinkedIn should be considered important if you are employed or running a business.
Choosing the Best Professional Resume Writing Service
Ninety five percent of all resumes are self made. Nothing wrong can be said about it if they return you the intended result. But sometimes you just need someone else to write the resume for you. This can be due to various reasons like career change, gap in work experience etc. Somewhere down the lane every working professional will need the help of a professional resume writer.
Choosing a Font for Effective Resume Writing?
A good font is the one which is neat, clean and easy for the eyes to read. While writing a resume font should be selected on discretion. Popular fonts used in resume are Times New Roman and Arial. However these two fonts are two of the most over used fonts while writing a resume. Although Times New Roman and Arial are considered industry standard while writing a professional profile, there are other font options to try out which offer better visibility and makes your resume stand out in a pile of Arial and Times font resumes.
