What is Social Network Marketing and How Does it Help My Business?

In the past decade, Social Network Marketing has been widely used in Social Network sites to promote products and provide information relevant to them. Because of the large volume of traffic in social network sites, advertisers are vying to capture different niche markets on the web. What used to be a pastime of teenagers has now become a marketing tool for businessmen and is also used by parents to monitor their children and reconnect with their old friends as well.

Lead Generator

In a most recent statistic, it shows that Facebook, a social network site has exceeded the number of sites per day of that of Google. Since it was made public in 2006, Facebook has not only been used to reconnect to current and old friends, but has also been used by different businesses to generate and acquire leads.  Different social media have their advertisement sections and banners, but ensure that it does not interfere with the networking of the user.

Targeted Niche Marketing

Being the largest and most popular networking site today, Facebook ensures that the niche market is targeted as relevant advertisements appear depending on the activities and interests of a profile owner, or of the profile visited. Not to mention the pages that can be created specifically for a certain group. This could be a group created specifically for your business. Interactions and feedback are good tools to get to the heart of what your target market want and need. Getting into the latest social news and trends greatly help in the packaging, branding and advertising of a certain product or service.

Viral Advertising

Videos shared on social media sites can be anything from a cute child singing her favourite song, a fantastic performer, or a wild and imaginative commercial. Anything compelling, entertaining, heart-warming and interesting is shared –and is shared fast—in different social media. You can take advantage of this by capitalizing on a single idea that would greatly compel others to share your video with others. Upload it on Youtube and see the statistics soar.

Find Future Team Members

Apart from sales and lead generation and marketing, social network sites can also lead you to manpower that can greatly help your business. The most passionate businessmen uses the most powerful tools that they have and that is online marketing, including social networks. If they are able to get their ideas out there even before they are hired to do so, how much ease and motivation will it give them when paid in doing what they love?

Provide Value towards Advancement

It is important to know what your market wants so you can provide more value to what they need. Social Network sites make it easier for businesses to foresee the upcoming trends from the interactions within the community. This does not only make the business in touch with the market, it can also help in staying ahead of the game.

Social Network Marketing has been used greatly by young and middle-aged people. Instead of going against changes, it would be more beneficial for your business to get in there and take advantage of what the present gives you. With the fast-changing world today, new technology will come and you don’t want your business to be left behind. For more information on Social Network Marketing go to http://www.annettapowellonline.com

Wishing you much success,

Annetta Powell
Your Professional Success Coach