It's already 2016 and everything seemed changed and be updated. This is true as well to SEO strategies. There are techniques being practiced in the past years that might not hit your goals for the year 2016. You might need to adjust on search engine updates and evaluate your performance. Remember, search engine robots index pages that are in accordance in the Google Webmaster Guidelines. Continually learn how things go, especially with search engine optimization.You'll definitely reap the benefit of your hard work.
It is already a known fact that SEO is consistently undergoing rapid change. By that, SEO marketers and SEO strategist should be updated on what’s hip in the SEO world this 2016. There might be better options to rank, and there might be some techniques that instead of boosting your current site status it will even pull you down. As they say, it’s never too late than sorry, so here are the 7 SEO strategy updates that might down rank you this 2016 if not done well.
1.Link Building – Remember back in February 2015 link building was considered as unnatural and could penalize your site ranking really bad. However, as 2016 came in the picture Google had announced that buying, selling and asking for links can be good as long as it is in agreement with the Google Webmaster Guidelines. Review your current link building strategies and align it to the Google Webmaster Guidelines to avoid your website to be penalized.
2.Anchor Text - The Penguin update in 2012 had already warned website owners the risk of using exact matches of anchor text. Abusing anchor text might get your site penalized. Minimize your anchor text usage to 5 t ten varieties and few main keywords.
3.Mobile design – let’s face it, people are easily persuaded by anything beautiful. This goes too well as well with website designs. Now that most people are into handy mobile devices adjust your website to be mobile responsive. This way you can call out more viewers and increase your rankings instead of shooing them away your circle.
4.User interaction – Know that SEO is not all about the technicalities it provides but a complete user engagement strategy at the same time. Customize your designs that encourage customer engagement. Consider which design boosts more clicks and conversions and stick to it. Discover your targeted audience behavior as well.
5.Poor user experience – If viewers move away directly from your website page it gives a red flag for search engines. It merely provides information that your site does not satisfy the audience which in turn provides you with a lower ranking. How to make it user-friendly? Well, make it more appealing concerning design, content and make its navigation easy.
6.Content creation – Still, content is king, always remember that. Without valuable and shareable content your website can never be of the higher rank in search engine results page. Continually update your contents, making it fresh and relevant in the present time. People like to know and be updated with the ins and outs of almost any topic in the web. If you got the right audience, water their interest towards your site by feeding them what they are looking for.
Search engines continually pursue high-quality search engine ranking techniques. Webmasters have to deal with all these to refrain from being penalized. Those black hat SEO techniques in the past are nowhere applicable nowadays because search engines are getting more and more updated and even smarter. Start assessing your SEO strategies and align them with Google Webmaster guidelines to refrain from being penalized.
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