Buy Backlinks – Quality Tips on What Not to Purchase

Backlinks are the backbone of website marketing in the search engines. If you want to increase the visibility of your site, increase your pagerank, increase your SEO ranking or generate more traffic to your site, backlinks are key. There are numerous ways in which you can generate backlinks. One way is the natural way of waiting for your site to gain publicity so that backlinks will naturally come to your site. The other and faster way is to buy backlinks and use them effectively. Due to the demand for large quantities of backlinks that are to be included in your site every month for effective marketing, a number of people prefer to buy backlinks. This method is more convenient and you can get a lot of more them in less time. In addition you do not have to spend time in creating backlinks. However, when you buy backlinks, you need to keep several things in mind and the major aspect is to avoid backlinks from sites that are from link farms, or temporary, known as rented links (unless your ROI justifies it). Check if the seller provides high pagerank backlinks. It is better that you buy a hundred high pagerank backlinks rather than a thousand low pagerank backlinks.

Avoid backlinks from nefarious sites

The second aspect that you have to keep in mind is that you should never buy links from sites that are discredited by the major search engines. You will be surprised to find that there are several sites that are penalized by Google, Bing and Yahoo. Nevertheless, they operate and their backlinks are sold as well. There can be any number of reasons why a site can be deindexed or penalized. Some of the reasons are posting illegal content on their sites, gambling activities, pornographic content or posting links from other banned sites. If you do not want to be a part of this banned list, refrain from illegal content and do not buy backlinks from these sites. Search engines visit your site regularly and follow the thread of backlinks present on the site. If they follow a backlink on your site back to a banned site, you stand the risk of being banned as well. So, you better take care.

Avoid link farms

Link farms are sets of sites that have no purpose other than linking out to other websites. They are content farm sites that exist for the sole purpose of supplying their links to other websites in order to get more traffic for their sites or to sell their links as incoming backlinks to other sites. These are the biggest danger when you buy backlinks and can get you banned from search engine lists. Search engines look at backlinking as a good activity because there is mutual sharing of information between the sites and the value of both sites increase. This is the reason why backlinks form an important part of their ranking system. If you buy backlinks of link farms and post them on your site, the intention of link building is defeated because there is no mutual sharing of information between the two sites. Your ranking falls instead of increasing. So, when you buy backlinks, avoid link farms.

Avoid buying expensive backlinks

If you want to maintain a high rank in search engine lists, in addition to keeping your visitors happy, then you need a continuous flow of backlinks in your site. Old backlinks indicate that webmasters are happy enough with your site to keep their links on your pages and new backlinks indicate that new web masters are seeking out your site to tag on to. When there is a healthy flow of backlinks regularly, search engines are happy with your site. Therefore, when you buy backlinks, you need to buy them regularly every month or at least until your site is popular enough to generate large amounts of natural backlinks. If you buy backlinks that are too expensive, the cumulative cost will go right over your head. So, refrain from buying backlinks that are expensive.

Avoid link exchange

Link exchange was a very effective way of link building until sometime back. Now, however, link exchange is being looked down upon because they contradict natural way of link building. When links are built naturally, web masters are interested in increasing the value of their site. However, in link exchange program, the emphasis is more on increasing the number of backlinks rather than the quality of the site. Search engines also do not like link exchange programs because they are neutral. The benefits of the inbound backlink that you receive from the other site are cancelled because there is an outbound link from your site to the same site. For high SEO ranks, you need to have more incoming backlinks and less outbound backlinks. Link exchange does work, but it certainly has a diminishing law of returns.

Avoid buying blindly

When you buy backlinks, keep your eyes and mind open. Do not indulge in blindly buying backlinks in bulk and then regretting if there are not as many benefits as you expected. Check the quality of backlinks that are being sold, make sure that you are not buying banned backlinks or links from link farms and check the cost of the backlinks. By taking good care when you buy backlinks and when you post them on different sites, you can make the most of the money spent and propel the visibility and ranking of your site.

Avoid paying in advance

You should keep in mind to avoid paying in advance when you buy backlinks. In case you are not satisfied with the quality of the backlinks sold and if you are not happy with the results, you will not be able to cancel your deal if you pay in advance. Make sure that you read the terms and conditions of the contract very carefully before putting your seal on it. It is always better to adopt the retail method – pay when you buy and no more. If you have to buy backlinks over prolonged periods, it is still better that you do not pay in advance. This way, you can stop purchasing any time you are not satisfied with the services.