All About Local Keywords

If you have a website, it is important to have associated keywords to attract the search engine visitors.  However, choosing the right keywords take time and effort.  In many cases it can be more fruitful to use local keywords for your business.  This will help you narrow down searchers in the target market that you are serving.

It can be very difficult to climb in the general keyword search results.  In going this route you will have to compete with other websites which are targeting the same general keywords.  It often takes much less time to climb in the local results using local keywords.

The main goal when using local keywords is to allow local searchers to find your business a bit easier.  At the very least, you should include the name of your city in your local keywords.  The name of your location may come either before or after the general keyword.

When using local keywords, it will also be helpful to make certain changes to your website.  For example, you should have all of your contact information on your website so the search engine spiders can find it.  This includes your physical street address as well as city, state, and zip code.

When using local keywords, you need to identify your specific target market.  If you are just serving a city, then using the city in your set of keywords and phrases is fine.  However, if you are a national company, then you should use the country name.

You do not have to follow these two extremes when using local keywords.  You can narrow it down to a state or county.  If you wanted to, you could even narrow it down to a neighborhood or street name.

One of the most important things for you to do when using local keywords is to establish a listing on map websites.  People commonly go to these websites to find local businesses.  One of the best things about using these websites is you can climb in these map listings much more quickly than with the standard results.

One of the best websites to have a listing is Google Places.  However, there are a wide variety of websites you can use for this purpose.  When used correctly these map listing websites can provide a fair amount of traffic by themselves.

Using local keywords is a good way to attract local customers to your business.  Make sure you use the city or state name in your set of keywords or phrases.  You should also have all relevant contact information included on your website.