Is this Sound Like You? When you write article for web blog or website, you have to unlearn what you studied in school.You leaned to use a lot of words to get your point across. You were told the more words you use the better of your message is going to be. You were also told to use buzzwords to target a specific group of audience. However, it sounds so dry and may turn internet visitors off.
To write for blog,
you have to break all of the rules you learned in school.
You have to make sure that you grab your audience attention with your title so that they can not wait to read the rest of the passage.
Speaking of writing powerful magnetic title, here are the 12 proven phrases that you can use to grab your target audience attention and make them eager to find out more.
1. How to...
This is the most basic and powerful template.
a. EXAMPLE: How to be a happy internet millionaire and fulfill purpose in life
2. Who else wants to...
This implies social proof. People like to be included in this certain group that has already proven to work.
a. EXAMPLE: Who else wants to be another internet millionaire
3. The Little-Known Secret of/to...
“Secret” is a very enticing word that people are eager to get inside information.
a. EXAMPLE: A little-known secret for getting your kids to love eating vegetables
4. Here’s the method that is helping (target audience) to (benefit)
a. EXAMPLE: Here’s the method that’s helping you to be the next internet millionaire
5. A quick way to...
This is a fast result that gives them the promise.
a. EXAMPLE: A quick way to pay for college you've always wanted
b. EXAMPLE: A quick tip for relieving chronic headache
6. DO SOMETHING like (TOP-NOTCH EXAMPLE)
This makes the human desire to be like their heroes or star. It also promises a solution to a desire
a. EXAMPLE: Shoot the hoop Like Magic Johnson
7. What everyone ought to know about ________
This makes people really curious and want to know if they know the essential things that you promise to share in your content.
a. EXAMPLE: What everyone ought to know about foreign exchange investment
b. EXAMPLE: What very blogger should know about writing a great content
8. Give me (SHORT PERIOD OF TIME) and I'll Give You (BENEFIT)
This phrase states a benefit that you will give them in a short amount of time
a. EXAMPLE: Give me 3 minutes and I'll make you a better blogger
9. The Lazy PERSON's WAY to DO SOMETHING
This template appeals to our desire because we all want to do as little work as possible.
a. EXAMPLE: The Lazy Blogger's Guide to generate a ton of money
10. X Ways to...
It is a concise list that implies a strong benefit with a limited amount of information to consume.
a. EXAMPLE: 7 Proven Ways to make money online
11. If you don't DO SOMETHING now, You'll regret Later
This will grab people attention because they don't want to regret later and miss out on something.
a. EXAMPLE: If you don't quit smoking now, you'll regret later
12. Do you make these common _______ mistakes?
Again, this is fear of regret grabs people attention because they hate to make mistakes.
a. EXAMPLE: Are you making these common investment mistakes?
How to write a great content
To produce a great content for your blog, you have to write short, clear, and concise sentences. You should target the average readers who are 7th or 8th grade reading level. Read “The article marketing secret that internet marketer must know” for more details.
Your target audience can be a friend that is sitting next to you in the bar. It is not going to be a mop of people that you intend to have them read your article. It is a conversational style. You use “I” and “You” throughout your passage.
Also make sure it is going to be also entertaining. You ask how do I entertain my audience?
Well, you can add some related stories to the content. It could be an example, your life experience, news, and current event. It could be anything that can prove your point. Also people tend to remember better when there is a related story to that particular subject.
Last but not least, you have to include the action that you want your audience to take, such as go out and practice.