Basic SEO Tips For Traffic in 2013

Of course anytime there's talk of the need and/or use of basic seo tactics online original content always comes to mind!  After the last round of algorithm changes at Google however many seo strategies will need to be reevaluated ! Many people no doubt have been left to feel Penguins and Pandas should only be found in the wild or in a zoo, not on the internet!

Be that as it may however when marketing your business online this year you'll want to pay more attention to these 5 strategies!

Original and Worthy

Creating original content may be labor intensive but when it offers quality as well the author possesses something the search engines love! Information is regarded as one of the most valuable commodities found online due to the constant demand for it which explains why it remains so popular with Google! Remember however it must be original and/or unique in some way for you to get the best results!

Establish Roots

If marketing your business online is your intent you'll want to establish a presence to give you greater legitimacy! Own your domain and don't try to skimp in this area by using any of the many free hosting sites! They may be cost free but in both the short and long run they WILL cost you! Loss of traffic, time, and revenue is what you can expect by trying to save a few pennies! Nobody really takes sub-domain names seriously so it makes little sense to even use them to market anything on the internet!

Don't Be Shy!

Social media is such the rage that it has gained the 'acceptance' of Google insofar as giving more regard to incoming links from socially connecting online! In fact this approach is fast becoming one of the most popular and effective seo strategies in use today! Since Google loves it you'll want to make more use of it and don't forget the viral capabilities it also offers!

Keyword Use

The importance of using original content has already been discussed above but it does you little good if search engines can't find it! Making proper use of carefully selected keywords to optimize what you wrote will get you noticed which means a higher ranking and more traffic! This need or requirement will likely always remain an important component of any efforts you invest to get more search engine love!

Navigation

Both visitors and the search engine bots need to be greeted with a site that's easy to navigate! Any original content should also display a consistency in relevance reflected in both the title and header tags you use! Also making older reading material easier to find by categorizing it and making it available in your archives will serve to give people a more user friendly experience!

Discussing the basic seo tactics for the upcoming year when reviewing the 5 strategies above places more emphasis on original content! This is to say the software generated 'spin versions' of previously composed content simply doesn't cut it! Another one of the up and coming seo strategies in terms of highly valued link sources is social media use! Any changes needed to be made when marketing your business online to boost search engine rankings, for the time being, tend to  'orbit' around the use of original content! In fact theses changes are really nothing more than a shifting of your emphasis back towards more tried and true white hat seo strategies! This is yet another lesson that proves when trying to 'game' the system, the best you can hope for is a short term solution!