If you’re optimizing your articles for search engines, you need to be careful not to make some common mistakes that might lower your rankings on the search results pages. Read on to find more about how you can avoid these SEO mistakes.
If you’re optimizing your articles for search engines, you need to be careful not to make some common mistakes that might lower your rankings on the search results pages. You want the to make certain that you reach the top of the rankings, since most of the time the top three sites receive the most hits.
However, in an effort to make certain the page has adequate keywords to draw the attention of the search engine, too often site owners over stuff their articles with the key words. They forget that even the posts count too. Many times, writers or site owners oversaturate their site with keywords. When used excessively, the search engines actually penalize the article, by rejecting it. Unless you know exactly what the search engines want, you might end up with a great article that nobody will ever find. How much saturation is the right amount? Some say one percent to three percent for Panda to consider it acceptable, but that’s the most recent estimate. The problem occurs when the search engine guidelines change, which happens frequently.
You also need to have quality writing. SEO tactics are important only if you have something original to say that is well researched and informative. In many cases, authors that receive the most views often write the article first and then worry about putting in the SEO words. That allows the content to flow. Most of the time, the words fall in place naturally. Search engines, as well as the readers, want information that’s new, not something copied and appearing on a million different sites. Quality always sets your articles apart from the rest.
Don’t ignore social bookmarking as a tool either. Here again, overdoing a good thing can lead not only to disappointment but also banning your articles from directories. If you have more than five to ten bookmarks a day, just like keyword stuffing, it can work against you.
If you’re new to the web, you might want to use the services of a specialist in search engine optimization and search engine marketing. These companies keep up with the latest edicts from the search engines, which saves you research time. They can identify problems and ways to improve your visibility on search engines, allowing you to do what you do best, provide good content for your readers.
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