Using directories is a great way to get higher rankings on Google, Yahoo, and other search engines. Directories allow you to obtain free, one-way incoming links which can drastically increase your rankings in the major search engines, which obviously gives you a lot more free search engine traffic to your website!
If people are searching for something that you sell or have information about, then they will find your listing in the search engines and click to be directed to your website. You can literally gain thousands of hits to your website each day from simple linking methods. Directories are one of the best ways to increase website traffic and to rank well in the search engines results pages (without paying for placements). In order to get these higher rankings (without paying for them), you need to submit your website to many of the online directories which can be found all over the Internet.
Here’s what a directory submission strategy will provide:
Quality back links,
Better search engine rankings for your website,
Targeted website visitors,
A bigger audience for your products your market (as people link to your website),
Increased sales,
A higher chance of prospects finding your website, and
Your website will be seen as legitimate and not as spam.
Directories don’t usually require a reciprocal link (meaning you don’t need to link back to them) and as such, they provide the best way to create a non-reciprocal links campaign.
You can generate traffic from people who browse the directories and other websites who use their content while also transforming your rankings in the search engines, moving your website to the first page of results.
One of the most well known directories is DMOZ. Dmoz is a free service and open for you to link from.
How to submit your site to DMOZ.
Find and click on the most relevant top-level category you see. You will then be presented with a sub-set of categories. Again, click on the most relevant one for your website. You will need to do this a couple of times in order to get to the most specific category for your website
You should have “dug” down to the most base-level category.
Once you have the correct category for your website, you need to click on the “suggest URL” link and enter the URL of your website.
Next you need to enter both the title you would like the directory to display and your site description. Both of these sections need to be given some thought. Remember to use the main keywords in the title so that people can find the site easily. You should also use the main keywords and the secondary keywords in the description. This needs to be an accurate description in order to be included in the directory.
The next step is to submit the request and wait to be contacted. You will need to submit an email address also, so the submission reviewer can contact you. This can take anywhere from a few days to three weeks in some cases; it really depends on the popularity of the directory.
The process outlined above is quite similar for all directory submissions. If you get stuck, simply look in the help section of the directory for detail. Most of them will give clear instructions on how to make a submission.
Also remember to change the title and description every 10 to 15 submissions. This
helps your website to get ranked for a number of different search terms and stops your site from looking like a spam site (as all links use the same text).
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