A creation of Seth Godin, Squidoo is simply a web page which can have any subject of your choice. The best part is that the squidoo lens creation is pretty simple and to create these pages you need not know HTML.
All that is required on your part is some imagination. You can add any content to your lens like text, pictures and links. You can even add interactive content like you tube videos or the guest books.
Though squidoo has gained a lot of popularity, but still a question might crop up in the minds of many first time users -Why squidoo? Though once they get to know about the large number of advantages these offer, the new users no longer feel unsure in giving Squidoo a try! So Let us have a look at the various advantages these have.
Benefits of squidoo :
1) Easy way for promoting your website/programs
It offers you an easy way to promote your website, since these pages can have links apart from the information about any product.
2) Gives you an SEO advantage
When optimized in a proper way squidoo lenses tend to show great results even in the search engines (since squidoo itself is very ranked very high in these search engines). In fact a properly optimized Squidoo lens can be seen in the Google results within 48 hours (while a new website might take anything more than two months for the same process).
3) You can create any number of squidoo lenses
This is a very important feature. There is no limit on the number of pages that you can create. You can create many pages for a single product. Though, you should be a little careful if you are marketing different niches of products. As in such cases you should use separate accounts to perform the task.
4) It is free
The best part is that you can get so many functionalities and that too at no lost. No doubt, in times when everything comes with a price tag getting such a useful service for free is definitely great.
5) Helps you make money
Who doesn't love getting some extra money? This is what squidoo Lens can do for you! It shares the revenue it gets from the advertisements, with the lensmaters. Apart from this it gets traffic to your website and hence helps in sales of products as well. That simply means that it gives you money directly as well as indirectly.
6) Easy to create
Making your own squidoo pages is pretty simple. All you need to do is follow some simple steps-
a) Sign up for a squidoo account (without any effect on your pocket as it is free). b) Confirm your account. Once you have created it you can build your profile. c) Using this profile build as many lenses as you wish.
With so many advantages, no doubt its popularity is growing day by day. And with the growing competition in the markets, it is here to stay!
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