With over 85% of people today using search engines to find the products and services they're searching for, achieving top search engine rankings is in the forefront of every website owner's mind. Millions of people each day turn to Google, Yahoo, Bing and other search engines to find products, services and information. With over one billion web sites listed with search engines, how to stand out in a sea of dot coms is the real question?
But all I need to do is submit my site and build some back links, right? Like most people trying to figure out how to promote their website you've probably heard about the importance of back links. You've probably also started trying to figure out how to get them, if they're all created equal and just how important they are to your websites' success? Search engines like Google, Yahoo! and Bing do value the number of incoming links pointing to your site along with many other factors, when deciding its ranking. Not all links are created equal. One way links pointing to your website that are obtained naturally are of far greater value than those that are reciprocal in nature [i.e., those that require you to link back to their website]. Also, links from industry related websites are of greater value to your website. Search Engines rate your sites' importance on more than just the quantity of incoming links, they are also rated on the quality of the links pointing to your website. So with links being as important as they are, and 'one-way' links coming at a premium, the question arises; "how do I go about obtaining these one-way links?" This is where directory submissions come into play.
Web directories are essentially catalogs of websites that provide links to various websites that are archived under their respective categories. There are thousands of directories out there and many of them accept websites for inclusion at no cost. So, submitting your site to these directories, under the most relevant categories, would get you a quality one-way link. This makes directory submissions one of the best and easiest means of obtaining quality inbound links.
The act of submitting your website to web directories is fairly simple. But if you've already tried it yourself then you've probably realized how tedious and time consuming this simple act can be. This task can be so daunting that the majority of websites fail in search results. Saving yourself the time and effort is the main priority with using a professional directory submission service, but more importantly, hiring a professional SEO company to promote your website can save you a lot of grief by avoiding black hat seo neighborhoods. There are plenty of schemes out there that sound too good to be true and almost always are.
Building quality inbound links to your website is clearly very important, but there are many other aspects to effective website marketing that can not be neglected. Again, that is why it's so important to hire a professional SEO Company to drive traffic to your website. One of the biggest SEO/SEM schemes online today is directory submissions. There are plenty of companies charging a pretty penny for a one time submit of your website to a few search engines or directories. That just doesn't cut it. Anyone serious about achieving lasting organic search results needs to commit to an online marketing plan. Any legitimate company will recommend a minimum 6 month to 1 year contract, because that's how long it takes to see results.
An online marketing plan is a structured method of gaining lasting organic search results. Gaining a Google Top ten ranking is possible for any website. It starts with the content on your website. A reputable SEO company will make sure that your site is streamlined from images to meta descriptions or write good content for you if that's what needs to be done. After-all getting quality inbound links means that your website needs to be of good quality as well. Achieving top search engine rankings includes article marketing, press release distribution, paid advertising, and continual updates. If you want your website to be found putting your trust in a professional SEO company is the way to go.
A Look At How Google Panda Has Impacted SEO For Newer Businesses With Smaller Budgets
Google's most recent update may very well have forced many seo's to step up their content quality and re-evaluate their practices, but how has it affected online marketing for new and small businesses with smaller budgets? The future of website marketing might just be pricing the little guy right out of the running for organic search. With the way search is changing, mostly pertaining to Google, I think what we'll see is business owners drawing a line and opting for PPC over organic.
Are You Really Saving Time With Your Content Management System?
Is managing your website with a CMS all it's cracked up to be? Even with a content management system there can be a pretty sharp learning curve with plenty of opportunity to really mess up your website, especially for a novice.
Is the BigCommerce Platform Good for SEO and Website Marketing?
In the world of eCommerce, search results rule. Big Commerce has really programmed in some core functionalities, from meta data to product descriptions, that make onsite SEO one of the most effective and efficient on the market.
