By incorporating in-house usability and conversion expertise into the pay-per-click management process, eMergent Marketing was able to significantly improve the conversion rate and the associated number of Web site conversions from the pay-per-click campaigns they manage for Kahn & Associates.
Cleveland, Ohio (July 2005) eMergent Marketing and Kahn & Associates, a Cleveland, Ohio Lemon Law firm recently concluded a two-month pay-per-click conversion test in an effort to improve the number of completed consultation requests resulting from the paid search marketing campaigns.
By incorporating in-house usability and conversion expertise into the pay-per-click management process, eMergent Marketing was able to significantly improve the conversion rate and the associated number of Web site conversions from the pay-per-click campaigns they manage for Kahn & Associates.
Upon completion of the two-month test, eMergent Marketing increased the campaign conversion rate by more than 2.5%; resulting in an 100% increase in the number of completed consultation requests.
According to Craig Kahn, President of Kahn & Associates, “eMergent Marketing has been a valuable partner in our online marketing efforts. The latest adjustments we made to our pay-per-click campaigns drastically improved our already successful search engine marketing efforts.”
At a time when the cost-per-click for paid keywords continues to rise, improving the conversion rate is a critical component for ensuring overall campaign ROI. “While many search engine marketing firms are focused on simply driving traffic for their clients, eMergent Marketing is committed to a more comprehensive approach,” noted Paul Elliott, eMergent Marketing’s President.
eMergent Marketing was founded on the premise that the convergence of search engine marketing and Web site usability and conversion would produce results that far outperform traditional SEO / SEM firms. The results simply speak for themselves.
About Kahn & Associates
Kahn & Associates, L.L.C. is a growing consumer law firm dedicated to providing legal counsel to consumers. The firm was founded in 1996 in Cleveland, Ohio to provide legal services to individuals who purchased defective motor vehicles (Lemon Law). Since that time, Kahn & Associates’ Ohio Lemon Law Practice has continued to expand and is now able to offer lemon law help in Michigan and Pennsylvania.
New Orleans Parade of Cuisine: LA CÔTE BRASSERIE & The Rene Bistrot
New Orleans is set to host the Parade of Cuisine, a month-long celebration of food and wine. Known for its vibrant Mardi Gras festivities, this event further cements New Orleans' reputation as a culinary capital, particularly during August. With numerous restaurants offering lunch specials at $20.05 or less and dinner menus at $30.05 or less, this event is a must-visit for food enthusiasts. Two standout restaurants to experience are LA CÔTE BRASSERIE and the Rene Bistrot, both offering unique dining experiences in the French Quarter.
San Francisco Marriott Marquis Shines with Gold Key Award for Excellence in 2005
The San Francisco Marriott Marquis has been recognized with the Gold Key Award for 2005, a testament to its exceptional service and facilities in the realm of hotel meetings and conventions. This accolade, granted by Meetings & Conventions Magazine, highlights the hotel's commitment to excellence in providing top-tier meeting spaces, guest services, and overall hospitality.
eMergent Marketing New Employee Announcement: Susie Lanza
Cleveland, Ohio (June 2005) eMergent Marketing is pleased to announce the addition of Susie Lanza to the company.
