Google’s EMD Algorithm, provides better Search Results to the Users

Since many years, SEO relied on using those domain names that used the same keywords, for a site. For example, if a company offers SEO Services in Delhi, and Content writing services, and the owner wants to keep the company in the top search results, then the SEO provider would use a keyword, with the same domain name.

Exact match domains were always highly used in this industry, and it had optimistic rankings too. Highly marketed keywords were used for easy rankings, but they were always very spammy. They used to lack value, as they were keyword rich, but with impractical articles, which were of no use for the user. The owners used to earn returns, by running ads, and affiliate links, but did not offer user with any knowledge.

Now things have undergone a drastic change, and with Goggle’s algorithm update, the spammy websites, would be removed from the search results. The main aim of this update is not to remove the websites entirely, but to keep a vigil on such sites, so that it does not spoil the user experience. This algorithm would be run periodically, as those websites that have suffered, can get time to improve their content, and escape the filter next time.

The main aim of Google is to want the search results to be natural, and free of any kind of mismanagement. A lot of websites have been hit due to this recent update, and their rankings have gone through an all-time low.

So there are some questions that you need to ask yourself like-

. Do you need to be concerned, if your website has an exact match domain?

May be you need to be concerned, but there are no reports, to validate this thing. As there is no proof to suggest, that all exact match domains were or would be hit, by the EMD update. It is true that EMD focuses on exact match domains, but it spares those sites that do have exact match domains. It spares those sites if they are a brand, and if they have some really high quality content, in their websites. Those sites are hit maximum by this update that just purchased the site or got it registered, to get higher rankings and generate profits.

. What’s the difference between low quality EMD’s and High Quality EMD’s?

Google differentiates between the both, by using links and social signals. It also has better techniques, to judge between low quality content, and high quality content. Content writing services that focuses on all the rules of the grammar, and uses external and internal linking, would certainly be graded higher. If you use links to those domains that are considered to be low quality by Google, then this would also cause your site to rank low.

. How can you ensure to remain safe, from the new EMD algorithm update?

The first thing that you need to do in this respect is, to remove all kinds of low quality content, from your website. Next ask yourself, whether it is offering any value for the readers, or it has been just written for gaining higher rankings, in the search engines.

Next, you need to check all those links that are considered to be of low quality, by Google and ensure that those links are removed from your site. Use social share buttons in your site, so that users can connect easily with your site.  Keep updating your content on a regular basis, to keep it fresh and not stale.

Lastly, get started with SEO link building, to increase the ranking of your site. Use guest blogging services, and get engaged in social media marketing campaign, to interact with the users.

The future is very bright for the users, as when Panda and Penguin came into the scene, then at that time they focused on low quality or thin content. Now with the EMD update, focusing on the low quality domain names, one can visualize a future where one can see only good and high quality websites.