Domain Authority (DA) is a key website ranking factor. DA can be improved with high-quality backlinks. A professional online marketing agency can help build quality backlinks naturally, and nurture them over time, as part of its SEO strategy.
Domain Authority (DA) is an indication of the ranking strength of a website. Search engines consider this parameter while ranking a website. This ranking metric comes from Moz, a leader in marketing and analytics software industry.
How is Domain Authority Calculated?
DA considers several factors, including:
Total number of links to the website
MozRank – MozRank determines the quality of a website on the basis of its backlinks. If a website receives backlinks from websites with high MozRank, then the MozRank of the link-receiving website tends to be higher.
MozTrust – This is a measure of the trustworthiness of a website. If a website receives links from trustworthy websites such as .gov, and .edu, then its MozTrust tends to be higher.
What is DA Score
DA evaluates all the above factors and more to arrive at a final number, known as the DA Score. A website is given a DA Score on a 100-point scale with 1 being the lowest.
The higher the DA Score, the more reliable the website. Therefore, a website with high DA scores tends to rank better in search engine result pages.
Is there a Good DA Score?
DA Score is a comparative metric. So, it is not ideal to set a good or a bad DA Score rating. However, this metric is a measure of your website’s quality; so, the better the Score the more reliable your website.
Websites such as Wikipedia may have a high DA Score as they receive more quality inbound links. A new website has a DA Score of 1.
It is always better to maintain high website quality not only for DA Scores but for a good user experience in general. A professional SEO Cheshire company considers DA Score as part of its SEO strategy.
Experts at SEO Cheshire company incorporate best SEO practices to achieve a quality DA Score.
How to achieve Better DA Scores
A good DA Score depends on the type of backlinks to your website. Therefore, the best way to better your DA Score is to build and maintain high-quality backlinks.
Best Practices to Nurture a Powerful Link Network
Start with a Strong Foundation – Finding authority websites and receiving backlinks from them is the best way to get started. Directory websites of your partners, vendors, industry associations, and other local related associations, are quality sources of backlinks.
Focus on Relevant Links – Websites linking to you must be related to your business or industry. Adding backlinks just for the sake of increasing rankings is not a good practice. Search engines will not be fooled by such practice. They check for the relevance of the websites linking to you, and consider them of good quality only if they are relevant.
Avoid Linking to your Homepage Alone – Have backlinks to other pages of your websites too, if relevant. This type of linking conveys to search engines that you have highly relevant content throughout your website that may be of interest to users.
Linking to homepage alone can signal search engines that you are more interested in traffic than providing relevant information, which can result in lower rankings.
Get Links from Different Relevant Sources – Make your links as diverse as possible. Include blogs, forums, social media platforms, and websites, for greater link diversity. Even comments can carry links to your website without being spammy.
Build your Links Slowly- Building high-quality links is a time-taking process. If you hasten the process, and build links through unethical means, search engines will be quick to identify the trick and can penalise your website.
Trust Quality Content to Build Strong Links – Create content that other websites would want to link to. Keep your content well-researched, original and grammatically correct to engage readers.
Focus on providing content that provides solutions to readers’ problems, or educates or entertains them. Use images, videos, infographics and other content formats to keep content engaging.
A professional SEO Cheshire company can help you build links naturally with the help of powerful content and other organic strategies.
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