If you’re building a site to promote your online business, what features should you bear in mind? What will make it seem attractive to casual surfers? Take a look at some essential requirements that will go a long way in the web development of your business site.
When you’re considering setting up a website to promote your online business,
it must be all things to all people. That is, it must be interesting, eye-catching, mentally stimulating and must have enough of a pull to keep visitors coming back frequently. What are these features that can be woven into the web development of your site? Here are a few that can make your site stand apart:
Don’t use introduction pages:
This is because these pages do not serve any purpose. It is the Welcome-to-this-site page and will only instruct you to click to the next page. It is useless and therefore can be easily avoided in the web development stage.
Make it easy to navigate:
Your site should be easily navigable. Surfers should not wonder how to navigate your site but should use it instinctively. This is the basis of good web development of a business site. The pages should be laid out neatly so that anything a visitor wants is easily locatable. Navigation of your site should be decided before you actually get into web development, so think hard before you begin.
Make it user-friendly:
When you design your site, check that it is high on user-friendliness and visitor usability. These factors will determine the inflow of traffic to your site.
Label your pages:
Label your pages accurately so that if your visitor loses himself on your site, he knows immediately where he is. This will also help him find any information he requires without any difficulty. If he does have difficulty in moving from page to page, he may quit your site in disgust.
Bring elegance to your web design:
You might choose to go with a simple design—nothing wrong with that. But ensure that basic elements like the header, footer, sidebar, logo, text, icons and images are neatly placed so that there is enough whitespace to add elegance to your web development. The fonts you choose should make reading clear and stress-free.
Check that the color scheme is balanced and consistent on all the pages and falls well on the eye. All these basic features will help you build a good site and ensure that this level of web development will contribute to your basic objective of main objective of drawing in more traffic to your site and keeping your visitors hooked to it for a little longer.
Embed audio and video files:
Actually, audio works better here than video as you could have an audio voice when the site opens. Of course, it should not be blaring as it may scare off your visitors who might never return here, so make it pleasing to the ear and informative too.
These are some simple design elements that are well worth bearing in mind before you get into the web development of your site. Once your site is up and running with all these features, it’s going to be the best thing you ever did.
