How to Leverage Mobile Media for Your Business

Business owners are steadily looking for ways to increase their company's sales.  This is even more important during the economic downturn since many potential customers will be trying to save their money.  You should consider using mobile media to increase business.  Here are a few tips.

People love going to YouTube on their mobile phone, especially when they have time to kill.  You can take advantage of this by posting how-to videos catering to your specific industry or niche.  This will help draw people back to your website to purchase your products or services.

You can even use a video to demonstrate your product in use.  Having real customers post video reviews on your website and YouTube will also be helpful.  Prospects will feel more comfortable putting a real face to the review instead of reading just words.

QR codes are also increasing in popularity.  They are very similar to the bar codes you find on most packages.  You can use QR codes in many different ways such as linking back to your website, offering coupons, or signing customers up to a mobile contact list.  You can even put a QR code on the back of your business cards so people can import your contact information into their phones easily.

In order to use QR codes effectively though most of your target market will need to have smartphones.  They will also need to have the appropriate applications on their phones in order to read the QR codes. 

You should reward people who are loyal to your business or those who sign up for your mobile content.  Offering reward programs via mobile media is a good idea.  QR codes can be especially useful for this purpose.

It is important for you to differentiate between your website designed for viewing on computers and the one for viewing on mobile phones.  Your mobile site will need to be designed to allow visitors to see and navigate it easily.  It is also best for the file sizes be small since transfer speeds are slower from phones.

Another good idea is to sign up for social networks which allow you to make location-based pages.  If someone is out on the town they will be able to find your business this way.  Some of the best sites for this include Foursquare, Facebook Places, and Google Places.

Mobile media can definitely help boost your business.  Start using it today to reap the benefits.