According to research, an average mobile phone user spends over 3 hours per day surfing the internet. Different kinds of application have become an important part of the average phone owners.
And one of the biggest secrets of popular brands that gain more customers and makes huge sales is that they tactically engage their customers on mobile apps and websites to deliver the incredible user experience.
In fact, engaging mobile users is a very powerful strategy that if poorly integrated can result in a massive loss of customers.
To ensure that your customers are getting the best engagement and an overall excellent mobile user experience, here are 4 powerful tips to incorporate.
1. Your design must sync with the platform
Let’s take for example the two popular operating systems, Android and iOS. These systems have unique standards. The size and resolution of each operating system differs. The visual appearance of UI components like the On/OFF switches on both components differs as well.
IOS has their tab at the top of the page while it’s at the top of the screen for Android. Also, android only supports device that has a dedicated back button.
Now, these are only a few of the back end differences between the two. However, the effect of the differences is clearly visible on the experience of the end user. To ensure your mobile business app doesn’t flop from this angle, always ensure your app happily synced to the operating system.
2. Understand how mobile interaction works
The biggest mistake most businesses make when trying to connect with customers is depending too much on the design. Sure, these are important, but context needs to be more prioritized. Business must personally connect with user profiles and contexts of interaction to deliver the best experience. Make a list of the following critical questions and answer them:
· Who are your target customers for the mobile app?
· Are they beginners or experienced mobile users?
· What other information do you need to get them engaged?
Getting this information will guide you in the mobile app and website design journey.
3. Create an interactive user experience
When mobile users are in control, it tends to enhance their overall experience. People stick with a brand because of their quality interaction and the changes they’re ready to make for customer’s satisfaction. Incorporate this into your mobile experience and you’ll have more mobile users visiting your mobile website or application.
4. Make sure it’s easily accessible
Nothing is frustrating than mistakenly tapping “cancel” when all you wanted was to tap the “save” button. Always make sure the keys are clear, concise, and less confusing for users. Majority of mobile users tap their mobile screen using their thumb. There’re other who uses the fingers in two hands to tap the screen. So, it’s important to understand how the thumb works to help create an overall user-friendly design. In a nutshell, always ensure that the action buttons are clear enough to comprehend.
Fact is your competitors are striving hard to improve their mobile user’s experience. It’s high time you put in the right efforts and let the happy customers help your business achieve its goals.
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