While your website performs well with regard to search engine rankings, suddenly you might observe a downward trend and a significant drop in the ranking. Recovery SEO services intend to remedy the damage that has happened in fulfilling the ranking criteria expected by the search engines and once again increase the search engine rankings. There are a set of tasks done as part of recovery SEO services which are noteworthy.
The main task in recovery SEO is to scrutinize the whole of the website content to ascertain the uniqueness of the content. The process also ensures that the content has the right mixture of phrases to improve your targeted search phrases that can bring about high traffic to your site. Often, inexperienced people in the SEO team of the business commit some mistakes that might result in lower rankings. Also, the low-quality work rendered by the previous SEO Company can also adversely impact the search engine rankings.
Google Penguin is one of the recent updates made by Google. The principal focus of Google Penguin is on the backlinks coming to a given website. A large number of low-quality backlinks from social bookmarking websites, blogs and forums will mean your site getting penalized. The other factors that can affect the search rankings include the anchor text that is linking back your site. If the webmasters are found to violate the quality guidelines issued by the search engines, the sites might be penalized.
Penguin recovery SEO is a laborious task. The personnel involved in this operation needs to spare a great deal of effort to move the rankings back up the search results one again. While the updates made by renowned search engines like Google can sometimes adversely impact the search rankings, the recovery operations can remedy the setback. During the process, the low quality domains will be disavowed. The webmaster of each of these websites will have to be individually contacted with a request to remove the backlinks coming to the site. Once every step is taken in these lines, you will have to wait till the next refresh.
In order to see that the website rankings are not affected by Penguin, it is essential that a reliable, strong and high quality backlink portfolio is created to your website that will meet the guidelines issued. In addition, the backlinks built to the website must be done in a strategic way so that you are not penalized in future too. While building backlinks, you must keep in mind what will benefit a visitor than the ones that will benefit a search engine.
Penguin remedy SEO is a vital operation that can immensely benefit your website. It is however important that you rely on an accomplished company to achieve this task or else you will end up damaging your rankings further. It is rather not advisable to entrust the task to individuals since when you depend on a company, you are taking advantage of the expertise, skills and knowledge of a team that can work together. Working in these lines will give a sure advantage to your website over others.
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