The process of creating (or even curating, to some extent) content is, by far, the best strategy to rank better on search engine pages.
The process of creating (or even curating, to some extent) content is, by far, the best strategy to rank better on search engine pages. However, content shouldn’t be solely created to uplift a page’s search engine ranking. Rather, content creation should complement SEO in one way or the other.
Many a time, content marketers and SEO strategists fail to create a post that’s suitable not only for search engines but also for readers. However, creating such content is never impossible. In this post, we’re referring to such write-ups as the evergreen content. Now, let’s know a bit more about this particular variety.
The evergreen content
If defined, the evergreen write-up can deliver results for a longer time period. In short, this type can deliver social shares, leads, and traffic; and it occupies valuable search engine ranks for months (and even years) after it’s been published.
To do so, this content requires having high relevancy. For that reason, it has to be well written. For example, if the write-up states that an era of mobile marketing is arriving or has arrived, it’s useless now. However, if a write-up will explain that how you can adapt to the era of mobile marketing, it’ll still hold water.
And the point of fact is—evergreen post requires effort and time; nevertheless, every effort pays off. Now, it’s time to read up on the number of factors that can make a post evergreen.
The ingredients of an evergreen post
A great headline
A great headline is one that should sell the content to its readers. (However, we’re not referring to a clickbait one in any way.) The headline should give readers a peek into the write-up that they’re about to read. Also, a headline should never ever be misleading.
Quality
Quality of an article means it should be interesting and useful to read; it should be relevant; it should follow the paradigms of Standard English. If the write-up isn’t reader friendly, it can’t be considered of high quality.
Long-click test
An evergreen post will always successfully endure the long-click test. Google analyzes that how much time users/netizens are spending on a particular write-up after they’ve clicked on it. Google notices if the time spent (by users) is greater than usual on a write-up, it’ll give the write-up good SEO India ranking on search engine pages.
So, now, you know how much important is evergreen post these days. If you’re facing any difficulties in creating evergreen content, consider leveraging SEO outsourcing services from a leading digital marketer today.
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