Keywords for your Website: 3 Essential Strategies

Keywords are the one essential element that runs through every aspect of your online marketing. Think of them as the mini engines that drive your websites, blogs and articles.
If you build a website or blog, or write any articles without first carefully considering your keywords, then you might as well keep the work on your computer and not even bother publishing it to the World Wide Web!
Millions of people are searching the internet every second of every day looking for information, or help with a problem.
They are typing certain words or phrases into the search engines in order to source exactly what they are looking for. These words are called keywords or keyword phrases, and understanding them and their use is crucial to your website development and online marketing efforts.
There are many strategies for making the best use of keywords, so let’s discuss three of them here.

1. Know Your Niche
If you have a really good in-depth knowledge of your chosen market, then it will be much easier for you to investigate effective keywords. Research your niche market thoroughly, looking at other websites and blogs to get a good idea of what is selling and what is popular.
Think like your potential customers and imagine what words or phrases they would be typing into the search engines to obtain the information they require. Do this research before you even begin to create your website.

2. Use a Keyword Research Tool
To help you with your keyword research, make use of the many great research tools that are available to online marketers. Don’t be discouraged by the various expensive programs that you see advertised. You don’t need them. There are excellent free tools at hand to help you. Using one of these will provide you with a detailed analysis of what words and phrases people are using when searching for information within your chosen subject.
You will also be given an estimation of how many people are searching for a particular keyword over a specific period of time.
You should now be in a position to compile a list of keywords to use on your website. Build your content around these and use them in your headlines and in your blog posts, but please don’t overdo it! Use your chosen words and phrases carefully to enhance the thoughts you want to convey, and to give value to your readers.

3. Choose a Keyword-Rich Domain
Carefully choosing a keyword-rich domain for your online business has obvious advantages. This is especially important if you are creating a landing page where you want to attract targeted traffic from a very specific keyword or search phrase. However, you may find that if you are in a popular and competitive niche, obtaining a suitable domain name could prove difficult. You will discover that many of your choices are already registered, and it will be necessary for you to employ some imaginative tactics to find that elusive keyword-rich domain.

Take the time to properly research keywords and keyword phrases in your chosen niche market, and use them intelligently in all your content. Failure to do this will put you at a definite disadvantage when it comes to enjoying success in your online marketing business.