Short attention span as well as a deluge of new information, new ideas and new products – these are the main challenges that all individuals and organ...
Short attention span as well as a deluge of new information,
new ideas and new products – these are the main challenges that all individuals and organizations with an online presence via social media and social networking sites must deal with on a daily basis. Netizens will click on a page, on a link or an icon on social media sites like Facebook, Google+ and Twitter when it arouses their interest but it does not stop there either. The content on these sites must also sustain their interest amidst the new information fighting for their attention, too.
Specifically, the benefits of ongoing page management for social media accounts are:
• Adds relevant, timely and useful information on your page
• Boosts SEO via relevant keywords and key phrases
• Keeps page fresh for new viewers to see and present clients to patronize
• Improves social media interaction and strengthens connections
• Enhances the image of the business in the industry and among its target market
• Increases brand awareness, online presence and web influence
• Encourages visitors to make repeat visits and repeat sales, too
• Builds on the loyalty of the community related to the product/service being offered by your business
Ongoing page management is, indeed, a must in your social media effort. Not only will you be able to attract your target market’s interest but you can also sustain it, thus, leading to more leads and more sales for your business.
Now that you are aware of the importance of ongoing page management, your next step is to know how to do it. A few suggestions from the experts:
• Post fresh blog posts, statuses and pictures, among other things, on your social media profiles. Just make sure to use the right tools so as to avoid letting these fresh posts become buried in the online chatter.
• Use the tools on search engines like Google Analytics to identify relevant keywords and write on these topics on your social media accounts. Staying relevant is the best way to stay on top of the game.
• Add social sharing buttons like Digg to your posts and encourage readers to share.
• Keep a balance of professional and personal posts.
• Advertise your social media accounts.
Start on your page management now and you will soon see why social media is part and parcel of a successful online business!
