Here we are going to look at how to make a website more Google friendly. Without any doubt, Google is the number one search engine for people searching for various products and services. The more friendly you can make your website in the eyes of Google, the better your sit will rank and this will mean more people will get to know about the products and services that you are offering.
The first tip is that you should install Google webmaster tools. This is a simple process and all you need to do is to perform a search on Google Webmaster Tools. Login with your Google account (or create one) and follow the onscreen instructions, and the various tools can be set up to be used for your website.
What this will do is to show you a range of information and data that it finds when it scans your website when the search engine spiders have been to visit your site. If any errors are found of any kind such as the HTML code or general problems of actually scanning your site, Google will tell you.
This is an invaluable free service so it really is essential that you take full advantage of this. It will tell you if Google is experiencing any difficulties and you can then take the appropriate steps that are needed.
The second tip is that you should pay very close attention to the page titles on your website. Let us take an example. Consider the website 1and1.co.uk and its page title which reads ‘1 & 1 Internet – Home ‘. This page title resides in the HTML code which sits behind any page. You can view the code of any site, by going to any page, right-clicking and selecting the option to view source. You will then be able to see the code which sits behind the web page. If you do a search on ‘title’ within the source code, you will be able to see the line of code which is directly related to the title tag.
Well the page title here is not the best in the world. You need a title tag that is really going to sell your website. As well as this you need to make sure that every page of your website is unique. This is something that Google really does like to see. If you need help with the construction of your title then the best SEO Oldham company can certainly help you.
In particular, the page title on your home page needs to include your target keywords. So let us suppose that you are a furniture retailer, you need a page title on your home page that starts with the word furniture. And to perhaps include the specific furniture items that you sell such as that of beds, wardrobes, tables and chairs. What is not necessary in your page title is that your business name. If possible your business name can go after any keywords, but if you just put your business name as the page title, Google will not actually understand what your business actually is, unless of course you have a very strong brand name that people will search for a lot such as a site such as Nike, Starbucks and Reebok.
The third tip you need to be aware of is the H Tag and these refer to the headings. If you go to the Nike homepage, the main heading at present is ‘Game On, World’. Now this is fine for a site such as this which is a global brand but what you want is to make sure that the main heading on your webpage is surrounded by something called a H1 Tag. This is what tells Google what a webpage is actually about. Ideally your main heading should contain your prime keywords but it is important not to over-do it.
The fourth tip is to consider the navigation of your website. You need to make sure and you will probably need to consult with a web designer that these navigation tabs contain secondary keywords. An example would be a skin care website. The primary keyword would of course be skin care, but secondary keywords could relate to specific skin care categories such as dry skin, oily skin or acne.
The fifth tip is that you need to look at the narrative text that is within your website. Here you need to make sure that your target keywords are moderately used and the emphasis here is that you do not stuff your pages with your keywords, whether they are primary or secondary keywords.
Optimizing content for mobile devices
Designing for mobile is not just about creating websites that look good on small screens; it's about carefully stripping down a site to just the content that's most important to a mobile user.
Using and heading section headings
When you visit a site using a normal browser, it's usually easy to understand where and what the different sections are because of the layout and design of the site.
Writing new content for users and search engines
When SEOing a website, most will need new keyword rich content added to pages. It doesn't necessarily have to be a lot of content, but there should always be some information that tells the user and the search engines exactly what this page is all about.
