As an internet marketer, you would have come across, heard of or learned some basic SEO techniques. However you really need to know which ones to focus on and ultimately learn to identify the 20% of activities that generate 80 % of your results.
On page optimization factors like bolding text, keyword density are things you should do, but they are not nearly as important as the off page factors. In this article, we will focus solely on off page search engine optimization factors so that you will get your website to the top of the search engines.
Off page search engine optimization essentially refers to one very important factor and that is which other websites are linking to your website and how they're doing it. These include:
Anchor text used in the link
The title of the page your link is on
The page rank of the page your link is on
The "theme" of the website your link is on
The age of the website linking to you
Links from Quality Websites
Link management is an important aspect of off page optimization and you’d be better off having fewer quality links than a whole bunch of unreliable and unrelated theme ones. In this context, quality links refer to trusted, aged websites, which have a high page rank. Google and other search engines also give much more weight to websites with .edu or .gov extensions. So if you can get one of these websites to link to your website, it will greatly help improve your ranking. You must always remember that incoming links are what really determines your search engine placements.
Similar Theme Links
Most people already know it is important to obtain links from relevant websites. For example if you were promoting health products, you would not want to request a link from a site promoting dog training. However not many people know this is not nearly enough if you really want to rank high in search engine optimization. To do so, you should do some research on the title of the page, the page rank and the main keywords used of the website you wish to link to. Obviously, there are other factors, but these are the main ones that are most important.
Strategy For New Sites
If your website is new or isn't yet ranked, it is important that you work on getting other websites to link to you. This may be from reciprocal link exchange or getting other sites to link to you without you linking back. Both will definitely help you increase your website’s page rank.
Many people feel that trading links no longer help you increase your rankings. I really do not agree with this statement. When you have a new website, the easiest and fastest way will always be to trade links with other websites. The answer why people avoid trading links is simple. It takes an awful lot of time and work to manually exchange links with other websites. The good news is that we do have some link exchange sites that can completely automate your link building efforts (example LinkMetro.com).
Anchor Text
Anchor text is the text used to link to your site and you should try to get people to link to you using anchor text which essentially forms most of your main keywords. It is for this reason that in reciprocal link exchange you dictate what text should be used before approving the link trading. However circumstances may not always allow you the luxury of this influence. You would probably have more control over the anchor text when you write blog comments on other people’s blog. So make blog commenting a daily part of your work to gain this advantage over others in search ranking.
Page Rank
While many people argue that page ranks are not important as long as everything else remains good like your volume of sales and the profits you make, it is still being used as a major factor in credibility with your customers and website visitors. It also determines how frequently Google and other search engines visit your website. For these people who keep saying it is not important, it could be a case of denial before acceptance especially if they have had their page ranks lowered by Google recently.
I hope that this article gives you an insight into how off page search engine optimization if used correctly can be highly effective in boosting your search engine ranking. You just need to figure this out now before everyone else does in no time.
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