Optimize PDFs for search engines

The same way Search Engine Optimization specialists can optimize websites, PDF documents can be optimized too. How to optimize  a PDF file:

• Make all PDF's in text format, so that the search engine can read it;
• Complete the document's properties, (especially the title) - what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
• Optimize text, by making sure that selected keywords are there and can easily be identified;
• Add  links to PDF files, so that readers can always be redirected to your website;
• Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
• Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
• Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
• Specify reading order, in terms of text and headlines;
• Publish articles in different directories that directly link to your PDF documents

In order to achieve a higher ranking, it is important to use a set of well chosen keywords and relevant content, by optimizing PDF files. They can achieve a higher number of links and the opportunity to have more content associated with your website and your business, which would ultimately affect one's ranking on the most popular search engines.