Let's take a quick peek at Google so I can show you exactly how many websites are competing for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase!
You've probably created a brand new website,
Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy
whatever it is you were selling.After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank
well in 1 of the millions of search engines. Another couple of weeks go by and still no luck. At this point you probably give up and decide to either build another website around a different
target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things.In our example, let's create a weight loss related website. Our weight loss related website will
primarily sell a weight loss eBook. Before we start creating and collecting content for the website we need to do a little keyword research. This is VERY important and should not be
skipped. To do our keyword research we need to visit a google keyword tool. If you enter "weight loss", the Keywords tool will bring back the number of keywords containing the word "weight loss" that were
searched for last month, years etc..
Let's take a quick peek at Google so I can show you exactly how many websites are competing for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million
websites competing for this keyword phrase! I don't know about you, but that's an awful lot of websites to be competing against, especially if you're
just starting.By the end of this article, you will be able to eventually target HUGE keywords such as "weight loss",but it's always best to start off on the keywords with less competition. Get some traffic with those
keywords, and THEN you can focus on the larger keywords.Ok, so back to finding which keywords we want to target.If we scroll down, we can find some more specific keyword phrases like "weight loss story",
"weight loss picture", and "safe weight loss".These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard
it will be to optimize for the specified keyword.Seeing that the #1 ranked website for this keyword only has a Page Rank of 4 is also good
news for us, because a Page Rank of 4 should be easy to obtain. Remember, the ONLY way to increase our website's Page Rank is by getting other websites to link to our website.
Every website on the internet is created using a programming language called "html". In order to see the "html code" that is used to create a webpage, we must click "view", then "source"
within our web browser.This will open up a text file for us to have a look at and see if this website is actually optimizing their "Onpage Optimization factors".
Whether or not they are using h1 header tags and are placing the keyword "weight loss story" within those tags. In this case, they are not... AND they aren't even using h1 header
tags at all! Another great thing for us!Whether or not they are using their main keyword in the title tags of the website. In this case, they are, which is one of the main reasons they're currently ranked highly for "weight
loss stories".
Whether or not they've bold, underlined, or italicized the words "weight loss story" anywhere in the body of the webpage. In this case, yes... they have. They've actually
bold the keyword "weight loss stories" 4 different times throughout the webpage. At first glance, it looks as though this is another one of the major reasons they've managed to
grab the top spot for this keyword. bold is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy.
Whether or not they are using alt image tags and placing the keyword "weight loss stories" within that tag. In this case, that answer is easy because they're not even using
any images at all! This is definitely something we can do when optimizing our website. And another thing we can do to "one-up" this #1 ranked website. It is best to add images that
are actually named after our main keyword. For example, we could insert an image and call it weight-loss-stories-graphic1.jpg and so on.
The final thing we want to note is whether or not they've placed the keyword once at the very beginning of the copy, and once at the very end of the copy. In this case they have
placed it near the beginning BUT have not placed it at the end. This is another thing we can do to better optimize our webpage.
