Search Engine Optimization and Keyword Research by SEO Solution India

Traffic that comes from search engines seems an overwhelmingly attractive option, as it is free. Well, it is not really free, as you need to spend considerable amount of your valuable time tweaking your websites to get the results you want. Additionally, you are at the mercy of search engines, and their frequent algorithm change can knock you out of business overnight.

There are a lot of companies working behind the scenes to help website owners get plenty of traffic from the natural search engine listings. Natural listings mean the search engine has ranked you according to the value it believes your site will offer someone searching for a specific word or phrase. Understanding exactly what the search engines want to see when ranking sites requires knowledge of the algorithms. These algorithms change all the time. Be careful here, do not ever rely solely on Search Engine Optimization to bring you traffic. You need to utilize all forms of traffic sources, not just SEO, if you want to sustain your online business.

Broadly speaking, there are two main areas for Search Engine Optimization-
A. On-page optimization
B. Off-page optimization

A. On-page Optimization
On-page Optimization refers to having your primary keyword (or key phrase) in the meta tags (title, description), as well as in the content (3 to 7 percent keyword density). Do not try to optimize more than 2 keywords per web page. Stick to one primary keyword per page if you can. This used to be enough to get a high SEO ranking, but is no longer so. More emphasis is now placed on off-page factors. There are actually a lot to cover on SEO (on page and off page), and here is a good free book you can read - SEO Made Easy by Brad Callen.

B. Off-page Optimization
This generally means getting the right kind of incoming links (or back links) to your website, with your keyword in the anchor text. It can be acquired through article submission, press releases, reciprocal link exchange etc. Just remember this- You do not need to beat the search engine, you just need to beat the number-one-ranked website (By SEO Solution India).

Simply, you need to put a spy on the competition, and does one step better than them. Only powerful software that can do this is SEO Elite, which focuses on improving your off-page factors. Keywords have always been important to search engines. In fact understanding and doing keyword research is a key to many successful websites. However, filling a page with keywords will NOT get you a good rating with the search engines, but writing content that uses popular search words WILL.

By researching the popular keywords for your topic or product, you can create information that places these words into the background of an article then simply optimize each page for a separate keyword that you wish to use. There are much keyword research softwares available, but the one that stands out is The Dowser, which has a free version. Another free and popular Windows-based keyword software is Good Keywords.