SEO Agency Types - Black Hat SEO Agency VS White Hat SEO Agency

There are so many SEO firms around and from my experience I will discuss some of the white hat & Black hat practices.

This is the best SEO firm to select for your company as they follow the search engine equality guide line. Some practices include:

As for Google local Map listing

·         The company address -  Business location is correct and it is the physical location of the business.

·         Company Name – only the company name is written followed by company description. Do not include phone numbers or advertising text or URLs in the company name.

·         Business reviews are genuine and more recognised by the Search Engine and hence will give you a better raking.

Design a web site for readers only not for search engine. Examples including:

·         Page contents are valuable and by no means repeated or copied from a different website.

·         Paragraphs are rich full of valuable material that visitors may look for and link to this pages.

·         Links:  links from relevant sites and from a high page rank, also links from blog comments where they add value to blogs content.

·         Heading: is used only where it is required.

·         Do not use cloaking or sneaky redirects.

·         Page title is kept relevant to page content and keywords are not repeated.

This type of SEO is simply what you would like to avoid as they carry out in antagonism to search engine quality guide lines.

Google Local Map:

·         The company address -  produce listing at locations where the business does not physically exist

·         Company Name - attempt to control search results by addition extraneous keywords or a description of your business into the company name, Include phone numbers or advertising text or URLs in the company name

·         Attempts to overstate the review by adding forged reviews.

Website optimization:

An instance of what a black hat SEO agency perform a search engine optimization to a website including:

·         Build pages primarily for search engines

·         Excessive usage of duplicate content.

·         Page title: crowd the page title with keywords.

·         Links: link from reciprocal sources, link from bad neighborhood, high quantity of links.

·         Heading: abuse the heading tag by reusing it all over the page.

·         Use cloaking or sneaky redirects.

·         Paragraphs: Stuff the paragraph with a high keyword density; including invisible text, invisible links.

Finally I say you need to be cautious when you are selecting an SEO firm and I suggest a white hat SEO Agency is an agency that go by the search engine quality guide line and attempts to optimize your website with clean and valuable practices that will keep you away from search engine index elimination. Unlike the black hat SEO Agency that will use short cuts and dirty tricks to give you a short session of high search engine placement following by search engine index elimination. If your website is eliminated from the search engine index the search engine may not accept you again to be re-included in the index as you will be doubtful of repeating the same tricks. If you wish for your website to be removed from the index then used black hat SEO tactics.