With Google playing such a key role in most everyone's life through their smart phone or default search method on their computers, you will want to be found by Google search.
Brand recognition is all about getting your unique message to the mass public about your products or service. It brings your company to the forefront of the public eye so much so that when someone thinks of that particular product, your jingle, mascot, spokesperson, or other identifying feature comes to mind. It takes time to create this, and now that the Internet is prominent in nearly every household, you must be sure to carry your branding on your website.
Strategic alliances with marketing professionals are key to promoting your business. With Google playing such a key role in most everyone's life through their smart phone or default search method on their computers, you will want to be found by Google search. This can be best accomplished by hiring link building services with an SEO firm (search engine optimization) that understands Google's features and is mindful of SEO activities that will get your website banned from Google search.
Google Panda, G+, +1, and Search Plus Your World
These are three big features in relationship to Google and how your website ranks. Google Panda is the big release from February 2011 that changes how websites are ranked. Previously, stuffing keywords onto websites and articles would be a sneaky way to improve SERPs (search engine result page).
Now, it's not about keyword stuffing, but about article quality. If your link building services SEO firm tries to use sneaky keyword stuffing tactics in low-quality written material, your website rank could be adversely affected, up to and including being banned.
Google +1 is a new tool for users to basically recommend a website, blog, or article. The more +1's it receives, the better chance you have to rank. This should be an important consideration as your link building services SEO firm displays your webpages and articles.
With Search Plus Your World, any members of your G+ circles recommendations will show up as you check websites. So if a customer lands on one of your pages and sees that another of their friends' has been there and recommended it, they will be more likely to trust your website.
All these Google tools work together, and a good link building services SEO firm will be well educated about these tools. Ask questions and listen carefully to responses to find someone with whom you can clearly communicate your needs and they can clearly communicate their methodology. Select your link building services and SEO firm just as you would with any key member of your organization.
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