SEO stands for

Google offers a Starter Guide you can download it here According to Google "Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners" Google says "Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here" Google Webmaster Guidelines How Google crawls, indexes and serves the web After you have gone through above URLs, please read below This is for sure a big decision and you must take it after checking thoroughly. These are the points you must check before starting your search engine optimization process A. Industry you belong to, this a point to check, you must become aware of the competition you are going to face. B. Budget, there are companies in market offering SEO services, you can have in-house team for doing that as well C. Goal, you must we aware of desired goals. that will keep your focus determined Now, once you are READY and UP to GO, you will have to find a company offering SEO services, that you can do by searching google. My advice is to give preference to companies ranking naturally. If I say, never go for google ads, it won't be wrong, because, only if these companies can rank them self, they can work for you, and if they can't do it for own website, how they can offer such services through ads?, first they need to work on own website. Just for an example search google for "SEO Bangalore" we are placed in first page, above us you can check few ads offering guaranteed SEO.

How they can guarantee? Do they have any connection with GOOGLE? :)

So searching for different keywords will help to get few company names and websites. Now get proposals from these companies and check for Do they offer keyword research? How many keywords they will work for? Do they write articles for you? How many articles they write? What kind of setup they offer before starting SEO process? What kind of support they offer? How many clients they already worked for? How much they will charge you? Do they offer guarantee? HOW?