You have just launched your website and you are ready to go and get some serious traffic. There are a number of options available to you, but one of the most popular is that of search engine optimisation.
One of the most common questions that is often asked is, just how long does a SEO campaign take in order to see any results? This is of course a very tricky question to answer as there are so many other factors that determine the effectiveness of a campaign and therefore how quickly you can expect to start receiving traffic.
Some of the things that require particular attention is that of your domain name. Just how old is it and how old is your business in general? One thing that Google likes to do is to reward businesses that have had a presence for a while. A lot of spam sites tend to come and go very quickly and it is for this reason that Google likes to reward those sites that have been around for a while.
This means that if you are a new business it is going to take a little longer to see those results and a little longer for Google to trust you, before it will start rewarding you with good search engine rankings.
The other things that also need your attention are the keywords that you want to rank for. Just how heavy is the competition in general within your industry? If you are an international based business looking for international based keywords then it is going to be a lot harder to get on page one compared to a local store which operates in a very niche industry. Suppose you sell custom made shoe laces, which is clearly something in a very niche market sector. There will be very little competition and here any SEO campaign ought to generate results very quickly.
As a general rule of thumb, you should start to see your website appear in Google within three months of a search engine optimisation Manchester campaign going live. This is if you are a new or existing business, but as mentioned before your choice of keywords will also play a big role in how quickly your rankings will appear.
Within the first three months you ought to see your rankings appear within the top one hundred results and with consistent effort, your rankings ought to improve over time. Will this bring you traffic? More than likely none at all, but you will be able to see that things are actually working. And then hopefully months four, five and six, depending on your choice of keywords, you should be on page one or very close to it.
But what I would generally say s that SEO is a long term strategy. It is one that does involve commitment and investment. This is why so many businesses just do not take part in a search engine optimisation campaign and they tend to back out after a couple of months. Many also embark on a campaign with the wrong frame of mind and generally they are expecting immediate results, which can only be obtained from a PPC campaign.
As mentioned before, you need to be in it for the long term and search engine optimisation is really a case of survival of the fittest. If you can afford to keep going with the campaign for say twelve months, then you will eventually get those results. You will get onto page and you will be making a lot more money. Yes that investment does take time, but once you get these rewards can be substantial.
Optimizing content for mobile devices
Designing for mobile is not just about creating websites that look good on small screens; it's about carefully stripping down a site to just the content that's most important to a mobile user.
Using and heading section headings
When you visit a site using a normal browser, it's usually easy to understand where and what the different sections are because of the layout and design of the site.
Writing new content for users and search engines
When SEOing a website, most will need new keyword rich content added to pages. It doesn't necessarily have to be a lot of content, but there should always be some information that tells the user and the search engines exactly what this page is all about.
