Knowing the basics of SEO is crucial for any online business owner who wants their website to be seen by humans and search engines alike. Is it that hard? No way!
Many people feel that SEO or search engine optimization is like rocket science,
or something beyond their learning capability. While the experts may be able to get you ranked quickly, there are many things you can do on your own to make sure that visitors and search engines alike find your website. This article will give you some great SEO tips, so you can start a successful business even if you don't have the money to pay the experts!
If you think out the process, it's really simple. When people search online for information, products or services, they use keywords. That is the magic word - 'keywords.' Learn what those are and how to use them, and you will never have problems being visible online again. That is the "key" (no pun intended) to the mystery.
Here are a few simple SEO tips to try out yourself:
1. Make sure you do your research. To be the most successful, you should take a general niche that you are interested in and fine tune your efforts on a smaller, well-defined niche within that niche.
2. Make certain that the keywords and phrases you choose are buying keywords. Also, be certain to find out how many times per day people search for those terms, and how stiff the competition is.
3. Use your keywords in the title of your site, in the meta description, and throughout your pages. Don't overdo it; spammy looking content isn't tolerated by the search engines, and your visitors will think your content seems a little strange as well. A keyword density of about 1 1/2 to 2% is good.
4. Send traffic to your site, and build page rank at the same time! Write many quality articles, making sure to link to your site using anchor text. In other words, use your keywords and variations in the clickable link that leads to your site.
5. Blog on a regular basis, linking from your posts to your sales page or website. Also, comment on related blogs and use anchor text frequently in your comments as well. Give useful comments, and don't spam the blog with things like "Great post!"
Put these strategies into action, and you will see that not only do your targeted visitors increase significantly, but over time your page rank will improve as well.
I hope you have enjoyed these simple SEO tips, and that they help get YOUR site seen!
