Opening your inbox folder of your mobile phone and there are series of text messages waiting to be read and considered. Sometimes it annoys you but ma...
Opening your inbox folder of your mobile phone and there are series of text messages waiting to be read and considered. Sometimes it annoys you but many a time you might just get exactly what you were looking for. It may be a job offer from a company informing you about the openings; it may be an insurance policy scheme, an investment venture or just a promotional message about the launch of new product/service.
Mobile being the part and parcel of everyone’s life is a wonderful form of communication. SMS (Short Message Service) is an interactive form of wireless communication. It is better than those old traditional modes of communication where stamps, paper, mail service was used to transmit messages to the receiver.
It is cost-effective, feasible, eco-friendly-time saver and requires less human efforts. As a means of marketing campaign the use of SMS marketing is rampant among the marketing company.
There's a reason why SMS is the communication method of choice. It's because your message is wasted where your customers don't see it. SMS is delivered to the one thing you know they'll always have with them, their mobile. They can ignore it if they choose but one thing is certain. Wherever they are, whatever they're doing, they'll get the message.
SMS messaging is the most cost effective way to keep everyone informed and up to date. They always have their mobile with them so they’ll always get your message.
With minimum effort you can reduce inbound calls and queries, free up your time and save money.
SMS messaging offers you a world of promotional opportunities. If you’ve got a message to get out there send it straight into customer’s pockets.
Forget snail mail. Save the stamps, save the paper, the envelopes and the time it takes to stuff them. Send SMS instead. It’s cheaper, faster and measurable.
Target your database by age group, location or special interests. Send messages timed to coincide with events such as Christmas, public holidays, even music concerts.
Through mobile SMS marketing technique the manufacturer/ producer/business enterprise can even opt for 2 way interactive mode of communication.
Mobilizing the brand, aggregating, distributing the content and most importantly to the right audience is what marketer should do with SMS marketing technique. Many SEO company has added this as a service also as a part of overall marketing solutions. Its advantage and cost effective approach proves beneficial and effective not only for the manufacturer but also for the marketing company who are rigorously opting for it.
Targeting the exact audience is the most prominent factor while sending SMS. Bulk SMS can entice reaction but not necessarily influence them or induce them to buy or opt for the product/services. Thus, it is important on the part of marketing company to first identify the target audience and deliver them information via SMS.
If you observe the marketing pattern of almost all corporate giants, they are using this sms marketing tool in a very effective way. Big brands know that communication is vital for the success of any business, that’s why forward thinking businesses, charities, governments and corporate uses sms marketing to deliver the message.
Text messaging is the simplest, most effective form of communication. It has become very easy and quick to reach out to existing customers, prospects, and staff. Send special offers, news alerts, updates, and competitions.
SMS marketing can prove wonders for your business objective if done on a more strategizing and planned manner. Many companies have already benefited with this technique. Hitting the right consumer/audience at the right time is what SMS marketing all about.
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