The Continuing SEO Saga Doubles Back to Content

After all those major inroads in search engine optimization, the pendulum eventually swings back to the very essence of such practice – quality content. A close scrutiny in the overall scheme of things, one can easily discern the general shift of focus of most providers of professional search engine optimization services from off-page optimization to on-page optimization.

This gradual doubling back to on-page elements is an affirmation that a SEO Toronto Company worth its salt is now recognizing that that there are no absolute end results for SEO efforts that is “bankrolled” on backlinks.

Nowadays, there seems to be an increasing interest by Toronto SEO service providers of going back to the basics and making sure that their on-page optimization skill set is up to par in preparation for the possible return of attention to content optimization from the usual inclination of relying heavily on link-based optimization. A reliable and competent Toronto SEO company is well aware that there has to be a balance between on-page optimization and off-page optimization. This means that the core elements of professional search engine optimization services are content and links.

Lately, links seem to be getting hit right on the chin. The prevailing norm in social media is the use of rel=”nofollow” on user-generated links. This has made it more and more challenging for the SEO community in producing relevant roster of dofollow sites.

Further, an increasing number of bloggers are also beginning to rely heavily on rel=”nofollow” to moderate comments in response to the patent abuses of the SEO practitioners. All these are happening while we are seeing an increasing business in the article distribution scene. The embedded links of articles submitted must pass value and their terms of service specifically state that rel=”nofollow” is not allowed.

Toronto SEO experts and practitioners who rely heavily on links are now finding it hard in generating a decent list of sites to abuse. This means that the play arena of link hounds is getting smaller by the day.

What will be the ultimate scenario if we ultimately reach the point when the Web supply of value-passing links runs dry? How can the search engines index the content that we are creating? There is definitely a gold mine between the no value-passing and value-passing links. We have to remember that we still retain full control of the links that we use for our sites, and there is no reason for us to worry about this doomsday scenario.