Tips to escape from the Google Sandbox

Google's sandbox is a relatively new filter that appeared to be put in place back in March of 2004. This happened after the widely publicized updates of Austin and Florida, and the implementation of what is known as the Austin update. If you are not sure what those are, there is no need to worry as those updates are now for the most part in the past.

The sandbox filter seems to affect nearly all new websites placing them on an initial "probation" status. The effect of this is that new websites may get into Google's SERP's (search engine results pages) relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the "sandbox". The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages. Or in worse condition, if you rank well in all the other major search engines, but do not show up at all in Google's rankings, you have probably been sandboxed.

No webmaster will like the Google Sandbox. But, a smart webmaster will use the sandbox as an opportunity to build a website that Google simply cannot refuse.

If your website is sandboxed, here my tips to escape from there:

1. Change your website layout

2. Add your website content

3. Submit your articles (with your website name attached) to increase link popularity

Google still ranks websites in much the same way that they had in the past. Websites are judged on the quality of their inbound links and the quality of their content. Google will continue to change how they evaluate inbound links and content, but the basic elements of their rankings will remain the same.

Some opinions say that it takes 6-12 months to escape from Google Sandbox, while another opinions say it takes only a few weeks to escape from Google’s sandbox. But, if you do nothing, your website may not be released from the Google Sandbox.

Finally, I want to say that the Google Sandbox is only intended to reduce search engine spam. It is not intended to hold people back from succeeding. Google is looking for websites that offer quality contents for us as Google’s customers. Google still relies on the natural voting system that was first used to establish pagerank. So, keep positive thinking !

All the best,

MES