Two Essential Functions of Professional SEO services

Many busy website owners turn to professional SEO services to assist them in optimizing their website for more customers to find them. Most likely business owners have worked with their SEO to optimize website content and set up social networking profiles. What owners may not realize is that professional SEO services also provide two other very important functions: Link building and article writing. Optimizing the website alone isn’t enough by itself to increase search result ranking. Often an SEO will offer these functions when discussing packages and pricing options, but if you are a business owner with a website, you will no doubt want to inquire about these very important services.

Link Building

Without link building, your website is missing out on a big part of the SEO process. Part of what search engines use to determine relevance and trustworthiness of your website is how many other high-quality websites provide a link to your website. In other words, don’t get scammed by “link farms” who sell you link building space on thousands of websites. Search engines have tweaked their formulas to exclude websites associated with link farms from even being rated on search at all. Link building is a long, careful, and tedious operation all by itself. If your SEO hasn’t done this or offered it, you may want to search for better professional SEO services.

Article Writing

Article writing ties into link building in that informative articles about your industry have a “call to action” section at the end of the article with a link attached to an anchor text of a relevant keyword that goes to a specific and relevant page to your website. In the recent past, articles could get away with being poorly written on a completely irrelevant topic and house your link and it would increase ranking. With the new formulas of search engines, irrelevant or poorly written articles will not even be considered in the link count.

Professional SEO services’ article writers will use very relevant and specific key terms that has been identified people use when searching for websites like yours. The article must be well written grammatically, free of spelling errors, and contain helpful and relevant information. Not only will it count towards your links, but also you have another way for a customer to see your website info to come up on a search.

With building links and article writing as key components in an optimization strategy, seek professional SEO services that automatically have these functions as part of their services.