Google is now attacking the media industry

So called ''participants'' (...of a story) can send their comment to news-comments@google.com and  their contact details in order for Google to verify  their identity. These comments are linked alongside the normal media coverage of the story. At the moment, it is up to Google to contact people and organisations concerned by a specific story and ask them to comment. This idea is not new, Yahoo news has already experimented with this by displaying forums based around specific news stories. But the experience was a disaster and they stopped it again last year because the site had been quickly encumbered by spams and other irrelevant comments. Even if Google pretend to only give to 'Google News' users different points of views and information on the story written, the media industry are skeptical and worried. This could be a way to control the content of information and even worse it can 'decredibilize' the entire article because how Google can guarantee that the comments come from a true ''participant ''.Contact Tetridia on +44 (0)20 8144 6655 for more information about search engine marketing and new developments in the search industry.