Useful SEO Tips for E-Commerce Websites

An e-commerce website will only do its job if it gets a lot of besieged visitors. When building a site, you need to check whether it is easy to use and not just good to look at. Search Engine Optimization is of the greatest importance here because it enables you to attract plenty of targeted visitors even if you have a lot of competition to deal with. You’ll therefore have to spend enough time on it as part of your e-commerce efforts. If you do not make it easy for your customers to find your products then they will go elsewhere.
 
You’ll find the following SEO tips to be immensely useful for you:

1.    Choose a good domain name for your site. Include your product category in the name if possible, making sure that the overall result is a harmonious name.

2.    Use Pay per Click (PPC) correctly. This is without doubt a great way to advertise your product since you only have to pay whenever a customer clicks on your ad. However, you do need to remember that many customers prefer to find a product organically and they will hesitate before clicking on ads. Further, you should always use SEO techniques in addition to PPC or else you will not get sufficient clicks.

3.    Use product images to promote your website. It is understood that the pictures and videos you use should be relevant and attractive. However, you can increase the utility of these pictures by including keywords in their ALT tags (without stuffing them with keywords!) Be sure to use pictures that are not too large or else your site will take very long to load.

4.    Inbound links can be used to bring in lots of visitors to your site. Be sure to use links from your homepage directly to the pages featuring the top selling products. Further, you should remove all broken links to you site because they will irritate visitors.

5.    Use social media to give your site high visibility. Be sure to link your pages on Facebook, YouTube, Pinterest etc. to your website, or better still, to the relevant page in your site.

6.    Update the contents of your site very often. This generally involves a fair amount of work but it ensures that search engine crawlers and regular visitors take notice. One of the simplest ways of doing this is by incorporating a blog in your site.

7.    Use different pages for each of your products. This will help you narrow down the keyword to be used, enabling the right people to visit your site. However, restrict the use of separate pages if there are minor differences in the products. This will help you avoid getting penalized for using duplicate content.

Overall, an e-commerce website ought to have a professionally put together look. Further, you ought to include clear call to actions in your site so that visitors have no confusion about what is expected of them. You also need to have your site hosted on a really good server or else all your efforts at SEO will go to waste.