Search engine optimization is a popular digital marketing technique used by a majority of companies around the world now. Organic promotion can increase web traffic, brand awareness, and quality leads from online sources. As a result, SEO service not only increases the ranking of a website but helps in increasing conversion, which leads to higher ROI of a business.
However, all these positive changes take place when a website starts ranking on the top of a search result. What's more important is choosing an ideal SEO package that suits the need and goal of a business. And the business goal varies among the companies - may be to increase subscription, conversion, or increase traffic in the website.
What is an SEO package?
An SEO package is a list of SEO activities that an agency promises to perform for clients outsourcing their projects to them. The standard SEO activities offered by an agency in a project are given below:
All these are standard activities in an SEO project that a client receives from the agency. With the number of keywords selected for promotion, the SEO package prices increase for any company. Thus, firms must choose keywords based on the intention and goal to achieve online.
Sometimes, the standard package falls short of bringing the desired goal of a brand. In this situation, most of the companies prefer to take a customized SEO package to meet a specific purpose. For instance, many companies prefer to run a video campaign, Social Media promotion, webinar and even podcast to bring desired traffic and sales for their firm.
Why do experts advise to choose a customized SEO package?
As the name suggests, the customized SEO package is a set of activities that a company decides to perform for a project based on the requirement. It is a tweak of regular activities offered by the agency with addition or promotion on a dedicated platform. For instance, most of the companies prefer to go with social media marketing in addition to regular SEO works. That is because they think that SMM can bring the desired result in the end. The decision on the customized package should be taken after proper research and evaluation.
Here are some of the examples of customized SEO packages available in the market:
For instance, SEO in Delhi is a service for local stores to dominate search in the neighbourhood.
The service can be further categorized based on the end goal, like branding, reputation management, and others. When a company gets a customized service, it is more likely to achieve success in the endeavour. Thus, it is essential to choose a package that meets a business goal and vision.
An overview of the Indian digital marketing Industry
According to an IMRB ICUBE report, there are about 500 million internet users in India in 2019. The number has exploded due to the rapid rising of internet users in the rural base on mobile phones, desktops, tablets and other platforms. With the encouraging scheme of building a digitized nation, the user base is expected to grow even further in the future.
What are the impacts of SEO services on a business?
Promotion of services and products online is more important than ever. Without making an online presence, it may be a lost opportunity for any business to increase traffic, leads, and sales from the web. Further, sales from online platforms have already surpassed the offline channels in every country.
