Google Caffeine, the newest update on its already complex algorithm, is said to hit the worldwide web on the first quarter of 2010. Google has once again dropped the bomb.
Google has once again dropped the bomb. Google Caffeine,
the newest update on its already complex algorithm, is said to hit the worldwide web on the first quarter of 2010. Just like Project Daddy released in 2005, Google Caffeine is bound to change the playing field of Internet marketing. Internet users will definitely appreciate the changes, but it might really mean a whole lot of work for SEO specialists and website owners. Next year, Google spiders will be smarter, quicker, and definitely more discriminative in crawling sites, and if you are not up to these changes, do not expect your site to appear on search results.
So what are these changes and what are the ways by which an SEO company could adapt to these changes?
1. Google Caffeine loves content.
Relevant and original content has been always been the leading treat for Google spiders for years now, but with Google Caffeine bound to do its magic next year, generic contents, no matter how many they are, will do you no good. For the new version of Google, latest news is king. Search engine spiders will give more priority to news than your regular informative articles.
2. Google Caffeine loves to socialize.
Social networking has boomed so much in the recent years. It has changed the way people interact with one another. Now, instead of doing a press release, famous celebrities would rather “tweet” or post what has been happening in their lives on Facebook. It is even safe to say that almost everyone in the world regardless of race and color have accounts on these social networking sites. Because of this phenomenon, it is not a surprise see Facebook or Twitter posts on the first page of Google. In light of this, a top SEO company can harness the power of social networking to build traffic for a site.
3. Meta Tags count a lot.
This is an important part of onpage optimization, which unfortunately, most web owners fail to look into. If keyword-enriched meta tags are in place, Google spiders will find its way faster into a site. Make sure that the meta tags, both titles and descriptions, make sense in a way that they are not merely a bunch of keywords thrown together. They should really say what the site is all about, especially in the meta description.
4. If it takes time to load, it takes time to rank.
Many websites nowadays are highly minimalist in style, and this is not only for the sake of visual appeal. Website owners prefer uncluttered designs because they make loading faster, and when a site does not take forever to load, Google will most likely choose to give it higher priority. This actually makes perfect sense especially if you take into consideration the psychology of Internet users, which Google is really going for. In the first place, why would you put a site on the first page if users need to wait for an eternity for it to load? This is why web designers are not only designing to achieve that edgy aesthetic appeal, but also for the sake of the search engine friendliness of a website. Search engine specialists should make sure that this aspect of onpage optimization is also at par with Google’s standards.
