What Exactly is Bounce Rate

In internet marketing, bounce rate is determined as the percentage of website visitors that enter your site and then exit promptly without browsing some other web pages.. It is typically used in website traffic evaluation and takes place when a visitor views one web page of a website and exits not having visiting the other pages inside a specific range of time. A bounce is recorded when a user for example clicks the back button on their web browsers, type a new URL, close the window or tab or clicks a link to a different web page.

COMPUTING THE BOUNCE RATE

The bounce rate for a single web page is calculated by the number of visitors who enter the web page and leave at a certain timeout session without looking at an additional web page, divided by the total number of visitors who viewed the web page of a website. Alternatively, the bounce rate of a website can be determined by the number of traffic who view one page per timeout session divided by the overall quantity of visits.

USAGE

The bounce rate figure is utilized to know the value and efficiency of your landing page. A low bounce rate means that the landing page makes it possible for the visitors to look at more web pages and investigate the website more. A good bounce rate ranges from 40 to 65 percent. Having a lower bounce rate usually means that your website keeps website visitors for quite some time while a site with a higher bounce rate usually means that guests exit the site immediately and can suggest poor performance.

A high bounce rate however doesn't instantly imply a poor performing website. The meaning of its measure is dependent on the goals and conversion definition of a website. For instance, the bounce rate for websites that don't need viewing greater than a page would be not vital for identifying their conversion success. If you own an ecommerce website on the other hand, you'll want your bounce rates to be low due to the fact additional clicks into your deeper pages can often mean a purchase.

POSSIBLE REASONS OF HIGH BOUNCE RATES

Your site keeps on attracting visitors that are not members of your target market.
Your website contains perplexing content or is not user-friendly.
The load time of your pages takes very long.
Your website contains insignificant advertisement in the PPC campaign.

Now you recognize what the bounce rate figure is, you'll be able to know if bounce rate is indeed relevant to your website.