5 Easy Ways to Reduce Your Bounce Rate

What is Bounce Rate?

Bounce rate is that the percentage of users who land on your website and choose to go away without getting to a second page.

A higher bounce rate indicates that you simply weren't ready to convince the user to remain and act on your call-to-action (i.e buy your product).

A visitor can bounce from your site by clicking on a link to a special website, clicking the rear button to go away from your website, closing the open window/tab, typing a replacement URL, or thanks to a session outing (caused by web hosting errors).

Now you’re possibly thinking that’s just normal user behavior right? Well yes, it is, but there's such a thing as a good bounce rate vs a bad bounce rate.

Let’s keep a look at the average bounce rate by industry benchmarks, and determine what’s a good bounce rate.

Average Bounce Rate by business + What’s a Good Bounce Rate?

You may be wondering what's an honest bounce rate? Well, the overall rule of thumb is that:

80%+ is extremely bad
70 – 80% is poor
50 – 70% is average
30 – 50% is superb
20% or below is probably going a tracking error (due to duplicate analytics code, incorrect implementation of events tracking, third-party addons like live chat plugins).

While the above metrics are good to start, bounce rate varies across industries and therefore the sort of content you've got.


Average Bounce Rate by Industry


Identifying and fixing the issues together with your landing pages can easily fix your high bounce rate problem. we'll walk you thru a number of the foremost common pitfalls of upper bounce rates and the way to repair them.

Before you begin, it’s an honest idea to spot your top pages with the very best bounce rate. You'll do that by getting to Google Analytics and clicking on Behavior » Site Content » Landing Pages

 1. Optimize Page Load Time

As we mentioned earlier, users structure their mind few "> a few websites within the first couple of seconds. You don’t want to waste this point showing them a blank page loading scripts and downloading content.

Using tools like Pingdom and Google Page Speed, you'll optimize every landing page on your site.

According to Strangeloop, a one-second delay can cost you 7% of sales, 11% fewer page views, and a 16% decrease in customer satisfaction.

To speed up your site, you must optimize your images, use a Content Delivery Network, add better caching, and consider switching to a faster hosting provider.

One of the quickest and easiest ways to stay your website speedy is by employing a CDN.

2. Make Your Content Smart Formatting and use image

Formatting your pages to be as welcoming and accessible as possible is one of the simplest ways to scale back your bounce rate. The less “work” a visitor has got to do to urge what they need, the more likely they're to stay around. Don’t overwhelm your visitors with weighty paragraphs that span entire pages, and make use of white space to form your content more approachable.

Here are some ways to form content less visually intimidating:

• Appropriate use of headers
• Frequent subheadings
• Suitable images
• Bulleted lists

Use of those formatting options makes your content more accessible and allows the reader to scan or skim your content to spot points that are most relevant to their needs.

That said, don’t insult your readers’ intelligence, either. Trust your audience to understand what they have, then provide it to them. I’ve seen blogs that, while offering useful information, enforce employing a line break or including a picture between every single sentence, which may be even as annoying as huge walls of text.

 3. Use a Logical and Useful – Internal Linking Structure

Many people advocate for including dozens of internal links in your content as to how to scale back your bounce rate. Although this strategy can work well, because it provides Analytics thereupon essential second click to accurately measure Time on Page, it also can backfire by making your content seem, well, a touch sleazy or cheap.

We’ve all seen sites that link internally in every other sentence, and not only does this look awful, but it also doesn’t do much to complement the user experience or offer audiences something of genuine value.

This principle comes back to relevance. If you've got a useful, highly actionable blog post that outlines a selected topic in great depth and would be of interest (and value) to your audience, by all means, link thereto from other pages. However, don’t go overboard with the interior links. this will confuse and overwhelm your visitors (see above), and may also dissuade visitors from clicking any of the interior links in the first place.

When choosing internal links and anchor text, specialize in relevance and a logical linking strategy. If you're taking a glance at our guides on Quality Score, for instance, you’ll see that we link to other pages that specialize in topics like bidding in AdWords and click-through rate, because these topics are highly relevant to the subject of Quality Score. It might make much less sense for us to link to articles focused on, say, clickbait or SEO just because they aren’t relevant to Quality Score.

Resist the temptation to internally link to each article in your archive, and specialize in linking to useful articles or pages that are highly relevant and potentially useful to your visitors.

4. Optimize for Mobile

It’s a touch sad that we've to reiterate how important this is often, but the amount of internet sites that also aren’t optimized for mobile is breathtaking. With the number of users accessing the online mostly from mobile devices increasing per annum, failing to optimize your site for mobile is practically imploring for users to bounce and take their business to another place.

Unfortunately, launching a mobile-friendly site may be a huge pain within the ass, especially for larger websites. It’s just that straightforward. It is often a painstaking process and should be beyond your technical capabilities, which suggests it also can be another (considerable) expense for your site or business.

You need a company that is good in the SEO industry. Hire SEO company BD to optimize for mobile. 

However, it’s hard to understate just how crucial mobile optimization is for each sort of site, and you ought to strongly consider making your site mobile friendly, no matter the time, effort, and expense involved, or the ulcers or sleepless nights you incur within the process.

It’s also vitally important to recollect tip #1 when optimizing your site for mobile. It doesn’t matter how pretty your site looks on an iPhone if it takes quite a moment to load.

5. Add video on the website

Videos are highly engaging and grab attention quite text or maybe images. You'll use a fullscreen video as a background or add it next to your call of action.

Videos are powerful. You'll use animations, music, audio, narration, colors, then many various sorts of persuasion tools.

You can create an effective video presentation with a little budget by hiring a freelancer.



Conclusion

Bounce rate is a key metric because it tells you such a lot about your digital marketing, relevancy, and user experience. Keep a continuing eye on your bounce rate to form sure you retain it in restraint.

Too many bounces can impede your conversions, and sometimes even affect your SEO.

Although having a high bounce rate usually features a negative connotation in some cases it’s pretty normal (single-page websites).

To get even more precise information confirm to cross-reference your bounce rate with other metrics like “time spent” on your site. this may assist you to diagnose the precise problematic area which needs attention.

Hopefully, now you recognize what a bounce rate is, the way to analyze it and detect issues. Use our guide to assist you to reduce your bounces and boost your conversion rate.