As you probably know there are a ton of social sites available nowadays. Most people looking to use them to promote their business do not exactly know where to start. It may be better for you to select one or two sites to begin with.
As you probably know there are a ton of social sites available nowadays. Most people looking to use them to promote their business do not exactly know where to start. It may be better for you to select one or two sites to begin with.
If you join too many at one time you will spread yourself too thin. Therefore, your efforts will be much less effective. There are a few things you need to consider when trying to decide which social sites to join.
One of the first major factors is the target market of your business. Different social sites cater to different age groups. For example, MySpace has plenty of teenage users as opposed to older people. If your business is targeting the baby boomer generation then having a campaign on MySpace will not be that effective.
Facebook on the other hand has plenty of people in the 20 to 40 age group. If you are searching for professionals to network with then joining LinkedIn would be one of the best options.
Many companies are starting to incorporate Twitter into their business practices. This is a great way to enhance awareness of your brand. Companies also take to twitter to share news and in some cases give opinions on current issues in the industry or even the country.
Facebook is just as popular as Twitter however, so you will definitely want to consider establishing an account there. Currently, the site has well over 600 million users so it is definitely a good environment to get your brand out there.
One of the best things about Facebook is you can create a Facebook page for your business. This page gives your company a great venue to interact with its customers as well as people who are looking to become customers.
If you want to join multiple social sites, then it can be quite difficult to update each account with appropriate news. One way to get around this is to make use of some of the third party tools available. Some of these tools allow you to post to multiple accounts at the same time which can be a real time-saver.
Using social sites can offer a lot of benefits for your business. However, you may want to avoid joining too many at once since you will limit your effectiveness. Twitter and Facebook should definitely be near the top of your list though since they are currently the most popular websites by far.
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