Perhaps you can relate to the ... groan elicited bysearch engine ... when a client presents an ... newWeb site ... high quality FLASH movie ... course, the client (or
Perhaps you can relate to the involuntary groan elicited by
search engine optimizers when a client presents an expensive new
Web site featuring high quality FLASH movie content.
Of course, the client (or maybe your boss?) is thrilled with the
dazzling presentation, and they rarely fail to mention what a
"small fortune" it cost to produce before adding "it's worth
it!...don't you agree? All it needs now is for YOU to optimize it
for findability in the search engines."
Isn't it funny? ... how they fail to notice the color rushing to
your face as you suppress the urge to scream and opt instead for
the tactful approach, patiently explaining (once again) that
FLASH doesn't score well in search engines.
Don't panic -- there IS a solution!
Here's a solution you can use to get the best of both worlds -
search engine findability and the professional image enhancement
that FLASH can provide.
The strategy involves using an absolute positioning technique
called Z Order within your Cascading Style Sheets (CSS). For this
to make sense, you must first understand what Z Order is.
Microsoft's MSDN (http://msdn.microsoft.com) site explains...
The Z order of a window indicates the window's position in a
stack of overlapping windows. This window stack is oriented along
an imaginary axis, the z-axis, extending outward from the screen.
The window at the top of the Z order overlaps all other windows.
The window at the bottom of the Z order is overlapped by all
other windows.
In non-technogeekspeak, Z Order allows you to place content
partially, or even fully, on top of other content. Since only the
content on top is viewable, it's entirely possible to place an
unintelligible-to-search-engines FLASH movie on top of an easy-
to-index-layer of relevant text content. And, by doing so, your
site visitor sees only the FLASH movie while the engine sees only
your relevant keyword-laden text.
How to create Z Order using CSS
To accomplish the magic it's helpful to first understand what a
very basic CSS using Z Order source code might look like. To view
the basic example, visit the complete article online at:
http://www.academywebspecialists.com/newsletters/0702.html
Source of the example: http://www.htmlref.com/examples/Fig10-
14.htm
Notice that the highest value --
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